A Realistic 90-Day AI Plan This is the last issue in the series. Thank you for sticking with me through the last three pieces. You’ve learned more about the unglamorous side of AI work than most in our field are willing to share. That matters. Quick recap of where we’ve been: Issue 1: The gap isn’t […]
INBOX INSIGHTS: Your Org Chart Blocked Your AI, Vibe Coding Part 1 (2026-08-05) :: View in browser 👉 Read our newest paper on what jobs AI can actually take! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Didn’t Stall. Your Org Chart Blocked You. Let me describe your past year with […]
Read More… from INBOX INSIGHTS: Your Org Chart Blocked Your AI, Vibe Coding Part 1 (2026-08-05)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why a popular claim about artificial intelligence taking over jobs misses the mark. You will discover what AI enablement is, how to break your daily tasks into clear steps that reveal what computers handle. You will learn a testing method that […]
Read More… from In-Ear Insights: AI Enablement and Jobs AI Can Do
You’re Starting in the Wrong Place Last week I wrote about the gap between having an AI strategy and actually doing anything with it. The response was a lot of variations on the same email: “Yes. This is us. Now what?” So let’s get into it. Let’s begin with the most common mistake I see. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze AI visibility versus human search using actual website data to optimize your content strategy. Discovering […]
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The Strategy You Already Have Isn’t the Problem I want to share something I’ve been hearing on almost every client call for the last six months. It comes in different words, but it’s always the same conversation. Their AI strategy gaps. “We’ve been to the workshops. We had the leadership offsite. We hired a consultant […]
INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Activity Is Not Performance If your CFO can’t see your AI work in a number she already cares about, you […]
Read More… from INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01)
When You’re So Productive You Forget What You Did I’m going to tell you something that happened to me this morning, and I need you to not judge me. (Or judge me. That’s fine too). I officially experienced overwhelming productivity. We had our team call today, and one of the things on the agenda was […]
INBOX INSIGHTS: Later Never Comes, Enterprise AI Part 5 (2026-06-17) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Later Never Comes What I saw driving past my childhood home this morning. They say you can’t go home again. First […]
Read More… from INBOX INSIGHTS: Later Never Comes, Enterprise AI Part 5 (2026-06-17)
This post was originally featured in the March 25th, 2026 newsletter found here: INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. Loud ones. The kind that earns me the “ranty pants” label on […]
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