INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 (2026-03-11) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 (Re)Introducing the 5P Framework by Trust Insights™ I have a confession: I used to think the […]
Tag: 5P Framework
5P Framework by Trust Insights vs Other Change Management Models
There is no shortage of change management models. A quick search returns dozens of them, each with its own acronym, diagram, and book deal. The most popular ones — ADKAR, Kotter’s 8 Steps, Lewin’s Unfreeze-Change-Refreeze — have been taught in business schools and deployed in enterprises for decades. They’re well-researched, widely adopted, and genuinely useful. […]
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INBOX INSIGHTS: Planning Without Doing, Citizen Analyst Part 3 (2026-02-25)
INBOX INSIGHTS: Planning Without Doing, Citizen Analyst Part 3 (2026-02-25) :: View in browser Two things to try out this week: 1. Got a stuck AI project? Try our free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by AI? Try our free AI […]
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End of Year Purchases
This data was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases In this week’s Data Diaries, let’s talk about using generative AI to make smart end-of-year budget decisions. As we head towards the end of the year, one of […]
Frameworks as Sanity Checks
This post was originally featured in the December 3rd, 2025 newsletter found here: INBOX INSIGHTS, December 3, 2025: Frameworks as Sanity Checks, AI Performance Evaluation Frameworks Aren’t Buzzwords; They’re Your Sanity Check I get a good chuckle out of the running joke that “Katie has a framework for that.” Honestly, it’s usually true. If it’s […]
INBOX INSIGHTS: Outsourcing Competitive Advantage, Citizen Analyst Part 2 (2026-02-18)
INBOX INSIGHTS: Outsourcing Competitive Advantage, Citizen Analyst Part 2 (2026-02-18) :: View in browser Two things to try out this week: 1. Got a stuck AI project? Try our new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by AI? Try our new, […]
So What? Agentic AI Prompting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, you will replace simple chat boxes with a workforce of autonomous digital agents. Learning the 5P framework will provide the […]
INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 (2026-02-11)
INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 (2026-02-11) :: View in browser Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by […]
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In-Ear Insights: Project Management for AI Agents
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss managing AI agent teams with Project Management 101. You will learn how to translate scope, timeline, and budget into the world of autonomous AI agents. You will discover how the 5P framework helps you craft prompts that keep agents focused and cost‑effective. […]
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So What? Plug-ins for Claude Cowork
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! You’ll find out how to connect your favorite software like HubSpot and Slack to automate your entire business workflow. You’ll also see exactly […]
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