INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 (2026-04-01) :: View in browser 👉 Register for our free “Do You Have a GEO Problem” webinar on 2026-04-10! 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When You’re So Productive […]
Tag: Christopher Penn
Scaffolding AI
In this week’s Data Diaries, let’s talk about a concept called scaffolding AI. Scaffolding as it relates to generative AI refers to breaking a task up into several stages so that generative AI tools are more likely to successfully complete the task. For example, let’s say you wanted to write a book about go-to-market strategy. […]
So What? Agentic Product Marketing with ICPs
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John explore the frontier of Agentic Product Marketing. Discover how to transform real customer data into a […]
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So What? Analyzing Your LinkedIn Strategy with Agentic AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we break down the latest LinkedIn algorithm updates and how they utilize advanced language models to rank your content. You’ll […]
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So What? Six levels of AI Proficiency
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John break down the essential six levels of AI proficiency to help you stop comparing yourself to […]
In-Ear Insights: Measuring and Improving AI Proficiency
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to measure AI proficiency impact beyond speed. You’ll discover why quality matters more than volume when AI accelerates work. You’ll learn a six‑level framework that lets you map your AI skill growth. You’ll see practical steps to protect your role […]
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In-Ear Insights: Switching AI Providers, Backup AI Capabilities
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the AI wars, switching AI, and why relying on a single AI vendor can jeopardize your business continuity. You’ll discover how to build an abstraction layer that lets you swap models without rebuilding your workflows and see practical no‑code tools and […]
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So What? Agentic AI Prompting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, you will replace simple chat boxes with a workforce of autonomous digital agents. Learning the 5P framework will provide the […]
INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 (2026-02-11)
INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 (2026-02-11) :: View in browser Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by […]
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INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report (2026-02-04)
INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report (2026-02-04) :: View in browser Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by AI? Try Chris’ […]
Read More… from INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report (2026-02-04)
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