Category: data storytelling

What is marketing intelligence and how can it help your business 8

What data storytelling shows us about commuting and its toll on workers

Posted on May 30, 2023 by Christopher Penn

This data was originally featured in the June 8, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-8-2022-commuting-rto-carbon-impact/ In this week’s Data Diaries, let’s talk about data storytelling and Katie’s perspective on commuting and its toll on workers. The folks at LinkedIn even pointed out that commutes are what may be blocking more employees from returning to work. One […]

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What is marketing intelligence and how can it help your business 10

Review your data before you make decisions

Posted on April 11, 2023 by Katie Robbert

This content was originally featured in the January 11, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/01/inbox-insights-january-11-2023-data-before-decisions-recession-indicator/ I love data. That’s a given. But more than the data itself, I love the story and the action. I’m a problem solver, a fixer. If I can’t figure out what to do, I dig deeper. Over the weekend, I was […]

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IN-EAR INSIGHTS DATA STORYTELLING AND COMPLEX EXPLANATIONS

In-Ear Insights: Data Storytelling and Complex Explanations

Posted on March 15, 2023 by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris tackle an audience question: “Any general advice to simplify data explanations for decision makers who can’t follow a complex explanation (which always sounds like you are trying to cover for something)?” We look at what makes an explanation difficult or complex, and how to emotionally involve stakeholders […]

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