INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 (2026-04-01) :: View in browser 👉 Register for our free “Do You Have a GEO Problem” webinar on 2026-04-10! 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When You’re So Productive […]
In-Ear Insights: The 3 Phases of GEO And AI Search Visibility
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the three phases of GEO and AI search visibility, or generative engine optimization. You’ll discover the core mechanics behind Generative Engine Optimization. You’ll learn the steps to prepare your website for artificial intelligence models. You’ll uncover the truth behind misleading search tools. […]
Read More… from In-Ear Insights: The 3 Phases of GEO And AI Search Visibility
Scaffolding AI
In this week’s Data Diaries, let’s talk about a concept called scaffolding AI. Scaffolding as it relates to generative AI refers to breaking a task up into several stages so that generative AI tools are more likely to successfully complete the task. For example, let’s say you wanted to write a book about go-to-market strategy. […]
So What? Agentic Product Marketing with ICPs
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John explore the frontier of Agentic Product Marketing. Discover how to transform real customer data into a […]
Read More… from So What? Agentic Product Marketing with ICPs
Risk Averse Leadership
Dealing with Risk-Averse Leadership I know many of you are trying to grow your business right now, but it feels like you’re shouting into a hurricane. You’re trying to convince clients to buy your services, but everyone is anxious, distracted, or just completely overwhelmed. It’s your job to put them at ease, but you’re not […]
INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 (2026-03-25)
INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 (2026-03-25) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. […]
Read More… from INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 (2026-03-25)
In-Ear Insights: Virtual Versions, Digital Twins, and AI Clones
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss virtual versions, digital twins, and AI clones. You will uncover the process of building an artificial intelligence digital twin for routine tasks. You will explore the specific steps to map your unique thinking patterns into a custom prompt. You will unlock the […]
Read More… from In-Ear Insights: Virtual Versions, Digital Twins, and AI Clones
Data in Motion
This week let’s talk about data in motion versus data at rest and how it applies to generative AI. These two terms refer to the state the data is in when we’re using it. Data at rest is data sitting someplace in storage, like a database. data in motion is data in transit, like streaming […]
So What? Analyzing Your LinkedIn Strategy with Agentic AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we break down the latest LinkedIn algorithm updates and how they utilize advanced language models to rank your content. You’ll […]
Read More… from So What? Analyzing Your LinkedIn Strategy with Agentic AI
Growth
Our 2026 Guiding Word: Growth I’m not great at sitting still. Not physically (though that’s also true). I mean mentally. I like to tinker. I like to fix things. I like to chase down the next big idea and figure out how to make it work. And for someone like me, having a single word […]
Newsletter
Podcast
