by cspenn | Aug 5, 2020 | artificial intelligence, data science, machine learning
In this week’s In-Ear Insights, Katie and Chris discuss the current state of AI deployment. Companies are rushing ahead to put models and algorithms into action with little to no due diligence, and the consequences can be disastrous. Should AI adopt a practice...
by cspenn | Jun 3, 2020 | data analytics, data science, podcast, social good
In this week’s In-Ear Insights, Katie and Chris look at the upcoming release of hate crime data analysis and broader implications. When data collection is flawed or missing, how do you still make decisions? What do you do when you have to do something because...
by cspenn | May 27, 2020 | analytics, data science, marketing, marketing analytics
In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to...
by cspenn | May 20, 2020 | data science, market research, podcast
In this week’s In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact...
by cspenn | Apr 10, 2020 | artificial intelligence, data science, machine learning
Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...
by cspenn | Apr 8, 2020 | analytics, data analytics, data science, marketing, marketing analytics, podcast
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine...