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{PODCAST} In-Ear Insights: Transparency in Research and Data

by cspenn | May 20, 2020 | data science, market research, podcast

In this week’s In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact...

5 Ways Your AI Projects Fail, After Action Reviews and Post-Mortems

by cspenn | Apr 10, 2020 | artificial intelligence, data science, machine learning

Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...

{PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics

by cspenn | Apr 8, 2020 | analytics, data analytics, data science, marketing, marketing analytics, podcast

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine...

The Importance of Tag Memes for Understanding Social Networks

by cspenn | Apr 3, 2020 | data analytics, data science, machine learning, marketing, marketing technology, public relations, social media

This past week, our CEO Katie Robbert said, “can we be done with the “something about me and tag five people” on twitter thing? it’s really annoying now”. If you’re unfamiliar with the reference, there’s a Twitter meme where you share 5 jobs...

{PODCAST} In-Ear Insights: Predictive Analytics for Unpredictable Events

by cspenn | Mar 18, 2020 | data science, machine learning, podcast, predictive analytics

In this episode of In-Ear Insights, Katie and Chris respond to a listener question: how valid are predictive analytics forecasts when you’re in the middle of massively unpredictable events? How do you deal with the anomalies of a black swan event, and how do you...

{PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas

by cspenn | Mar 11, 2020 | b2b, data analytics, data science, Marketing Insights, podcast

In this week’s In-Ear Insights, Katie and Chris answer a mailbag question from Denise: “My question is about UX copywriting. Other than using a service like “crystalknows.com,” how do I know which words and phrases influence a specific buyer...