INBOX INSIGHTS, January 22, 2025: Best Practices for Building and Measuring Trust

INBOX INSIGHTS: Best Practices for Building and Measuring Trust (2025-01-22) :: View in browser šŸ‘‰ Pre-register for our new course, Mastering Prompt Engineering for Marketers! Best Practices for Building Trust Given the ups and downs of this week, this year, this decade, I figured it would be a good time to revisit trust building. Chris […]

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So What How to use Generative AI to Analyze Data

So What? How to use Generative AI to Analyze Data

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to analyze data, starting with […]

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INBOX INSIGHTS, January 15, 2025: Considerations for Local AI, Data Analysis with AI

INBOX INSIGHTS: Considerations for Local AI, Data Analysis with AI (2025-01-15) :: View in browser šŸ‘‰ Download Letters From The Corner Office, the annual book by Katie Robbert! No forms to fill out, no info to give. Four Considerations for Local AI Models I’ve been thinking a lot about the future of AI implementation in […]

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In-Ear Insights Analyzing Data with Generative AI

In-Ear Insights: Analyzing Data with Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss analyzing data with generative AI. You’ll discover how to leverage AI to understand your marketing data better. You’ll learn powerful techniques to identify trends and patterns in your data, even if you’re not a data scientist. You’ll learn to use the […]

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AI USE CASES

AI Use Cases

This data was originally featured in the December 4th, 2024 newsletter found here: INBOX INSIGHTS, December 4, 2024: Securing Our Digital Ghosts, AI Use Cases In this week’s Data Diaries, let’s take a sneak peek at some data from our upcoming series, the 12 Days of AI Use Cases. This is the successor to the […]

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INBOX INSIGHTS, January 8, 2025: Rooted In The Basics, Marketing Jobs Report

INBOX INSIGHTS: Rooted In The Basics, Marketing Jobs Report (2025-01-08) :: View in browser āœ… Download our newly released 2025 Marketing Trends Report! Rooted: to Establish Deeply and Firmly I know a lot of people have New Year’s traditions. We at Trust Insights are not excluded from that. As Michael Scott said, ā€œI’m not superstitious, […]

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Everything can be measured

Everything Can Be Measured

This content was originally featured in the November 13th, 2024 newsletter found here: INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured In this week’s Data Diaries, let’s recap a brief reminder that arose during our MarketingProfs B2B Forum workshop this year. When we talk about using data to make […]

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INBOX INSIGHTS, December 18, 2024: Happy Holidays From Trust Insights!

INBOX INSIGHTS: Happy Holidays From Trust Insights! (12/18) :: View in browser āœ… Download our newly released 2025 Marketing Trends Report! Trust Insights’ Top-Performing Content for 2024 It’s the end of the year. This has been simultaneously the fastest and slowest year ever. I feel like January happened eight years ago, and at the same […]

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In-Ear Insights Trust Insights 2024 Year In Review

In-Ear Insights: Trust Insights 2024 Year In Review

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenges of 2024 and how they learned to thrive. You will discover how Trust Insights adapted to the rapid changes in AI and found success with their R&D process. Learn why focusing on foundational elements such as people and process […]

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12 Days of AI Use Cases Day 6 Competitive SWOT Analysis

12 Days of AI Use Cases Day 6: Competitive SWOT Analysis

Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of theĀ Trust […]

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