by cspenn | Feb 12, 2020 | analytics, data analytics, marketing analytics, podcast
In this week’s episode, Katie and Chris discuss data analytics requirements gathering. When you’re setting out on any kind of marketing analytics project, how do you go about determining what data you’ll need? This process is called requirements...
by cspenn | Jan 24, 2020 | data analytics, data science
For years, companies big and small in the analytics, data science, and machine learning space have been advocating for the citizen data scientist. I’m sad to say that the concept is more or less dead. What is a Citizen Data Scientist? As far back as 2015, IBM...
by cspenn | Jan 22, 2020 | analytics, data analytics, data science, marketing analytics
In this week’s In-Ear Insights, Katie and Chris discuss marketing analytics skills and techniques. Why don’t more people use their data? Why are analytics and data science skills so siloed and so under-utilized in organizations? From examples using Chinese...
by Katie Robbert | Jan 17, 2020 | data analytics, marketing analytics
A question that we hear often is, “what is the difference between data, business, and marketing analytics?” Listen to the podcast episode from Chris and Katie here:...
by cspenn | Jan 15, 2020 | analytics, business analytics, data analytics, marketing analytics, podcast
In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another?...