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{PODCAST} In-Ear Insights: Data Analytics Requirements Gathering

by cspenn | Feb 12, 2020 | analytics, data analytics, marketing analytics, podcast

In this week’s episode, Katie and Chris discuss data analytics requirements gathering. When you’re setting out on any kind of marketing analytics project, how do you go about determining what data you’ll need? This process is called requirements...

The Death of the Citizen Data Scientist

by cspenn | Jan 24, 2020 | data analytics, data science

For years, companies big and small in the analytics, data science, and machine learning space have been advocating for the citizen data scientist. I’m sad to say that the concept is more or less dead. What is a Citizen Data Scientist? As far back as 2015, IBM...

{PODCAST} In-Ear Insights: Marketing Analytics Skills and Techniques

by cspenn | Jan 22, 2020 | analytics, data analytics, data science, marketing analytics

In this week’s In-Ear Insights, Katie and Chris discuss marketing analytics skills and techniques. Why don’t more people use their data? Why are analytics and data science skills so siloed and so under-utilized in organizations? From examples using Chinese...

Data Analytics, Business Analytics, and Marketing Analytics

by Katie Robbert | Jan 17, 2020 | data analytics, marketing analytics

A question that we hear often is, “what is the difference between data, business, and marketing analytics?” Listen to the podcast episode from Chris and Katie here:...

{PODCAST} In-Ear Insights: Data Analytics, Business Analytics, and Marketing Analytics

by cspenn | Jan 15, 2020 | analytics, business analytics, data analytics, marketing analytics, podcast

In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another?...