This data was originally featured in the August 6th, 2025 newsletter found here: INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation In this week’s Data Diaries, let’s talk about dataset validation. One of the most important skills you can build in processing data is to understand correlation and pattern matching. Being able to put […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn to revamp case studies with the power of generative AI. You discover […]
Read More… from So What? Summer Makeover Series: Using Generative AI to revamp case studies
This data was originally featured in the June 4th, 2025 newsletter found here: INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages In this week’s Data Diaries, let’s talk about a specific format problem with generative AI and data. Changing data languages. The most common form of generative AI is […]
This data was originally featured in the May 28th, 2025 newsletter found here: INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data In this week’s Data Diaries, let’s discuss some of the dark data you have laying around. Somewhere on your computer or your server is a folder that’s […]
This data was originally featured in the May 21st, 2025 newsletter found here: INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators In this week’s Data Diaries, let’s pick up where we left off two weeks ago with a look at leading economic indicators. There are two kinds of economic indicators, leading and lagging. Lagging indicators tell […]
This data was originally featured in the May 14th, 2025 newsletter found here: INBOX INSIGHTS, May 14, 2025: Strengthening Your Foundation, Ethics in AI In this week’s Data Diaries, let’s talk about AI ethics. I was teaching at Harvard Business School last week, and one of the students in my guest lecture asked what I […]
This data was originally featured in the April 26th, 2025 newsletter found here: INBOX INSIGHTS, April 23, 2025: AI Integration Strategy Part 3, AI Data Privacy In this week’s Data Diaries, let’s talk about AI data privacy. I recently had the opportunity to speak at the Trace One User Conference in Miami, and one of […]
INBOX INSIGHTS: AI Integration Strategy Part 5, Sustainability in AI (2025-05-07) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here as an MP3. Approaching AI Integration Strategically – Part 5: Now What? Putting It All Together A marketing […]
Read More… from INBOX INSIGHTS, May 7, 2025: AI Integration Strategy Part 5, Sustainability in AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance […]
Read More… from In-Ear Insights: Generative AI Transformation vs. Optimization
INBOX INSIGHTS: AI Integration Strategy Part 3, AI Data Privacy (2025-04-23) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here on Substack. Approaching AI Integration Strategically – Part 3: Implementation I once sat through a painful meeting where […]
Read More… from INBOX INSIGHTS, April 23, 2025: AI Integration Strategy Part 3, AI Data Privacy
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