INBOX INSIGHTS: Good Prompting is Delegation, Trust Insights Workshop Review (2025-11-12) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Good Prompting is Good Delegation I spent twenty minutes crafting the perfect prompt for an AI […]
Category: marketing
AI Skills Training
This blog was originally featured on the September 25th, 2025 newsletter found here: INBOX INSIGHTS, September 24, 2025: AI Skills Training, Process Documentation with AI How to Advocate for AI Skills Training Today, let’s answer a reader question: “How do we convince executives and enablement leaders to invest in improving AI skills across the workforce?” […]
INBOX INSIGHTS: The Case for Knowledge Blocks, Making Events Valuable (2025-10-29)
INBOX INSIGHTS: The Case for Knowledge Blocks, Making Events Valuable (2025-10-29) :: View in browser 👉 Watch our MAICON 2025 session, From Text to Video in Seconds, a session on AI video generation! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Case for Knowledge Blocks Last week, I spent several hours […]
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In-Ear Insights: How to Create Effective Reporting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, […]
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In-Ear Insights: Generative AI for Marketers at MAICON 2025
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You’ll master the critical thinking and […]
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INBOX INSIGHTS, October 15, 2025: Lost the Plot on Planning Part 2, AI for Frameworks
INBOX INSIGHTS: Lost the Plot on Planning Part 2, AI for Frameworks (2025-10-15) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part […]
INBOX INSIGHTS, October 1, 2025: AI Data Quality, Dealing With Information Overload
INBOX INSIGHTS: AI Data Quality, Dealing With Information Overload (2025-10-01) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Your Annual Plans Are Only as Good as Your Data I’ll never forget the planning meeting […]
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In-Ear Insights: Do Awards Still Matter in Marketing and PR?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether awards still matter in today’s marketing landscape, especially with the rise of generative AI. You will understand how human psychology and mental shortcuts make awards crucial for decision-making. You will discover why awards are more relevant in the age of […]
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INBOX INSIGHTS: AI Decisioning, Deep Fact Checking
INBOX INSIGHTS: AI Decisioning, Deep Fact Checking (2025-09-17) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Should You Let AI Make Your Decisions? Last week, I found myself standing in my kitchen at 5 AM, staring at […]
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T-Shaped Marketers
This blog was originally featured in the August 6th, 2025 newsletter found here: INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation Why Being a T-Shaped Person Matters More Than Ever Last week marked exactly 10 years since I started working with Chris. Ten years. Yikes, where does the time go? I remember being intimidated by pretty […]
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