{PODCAST} In-Ear Insights: The Value of Professional Certifications

{PODCAST} In-Ear Insights: The Value of Professional Certifications

In this week’s In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and LinkedIn Skill Tests worth? Do they help you get hired? What do hiring managers think of them? Tune in to find out! Watch the video here: Can’t see anything? […]

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THE MARKETING TECHNOLOGY OF THE MARTECH 9000

The Marketing Technology of the MarTech 9000

One of the data collections we look forward to most eagerly every year is Scott Brinker’s MarTech landscape. This compilation of marketing technology is a who’s who of MarTech; nearly every company from the tiniest startup to global Fortune 10 companies is listed. Every year, we wonder about the companies themselves. These are tech startups […]

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INBOX INSIGHTS, June 8, 2022: Commuting, RTO, Carbon Impact

INBOX INSIGHTS: Commuting, RTO, Carbon Impact (6/8) :: View in browser Take our new Google Analytics 4 for Marketers Course » Out of Touch Employers If I had to take a wild guess, I would assume you’ve seen the emails from Elon Musk stating that employee must work a minimum of 40 hours a week, […]

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{PODCAST} In-Ear Insights: Understanding Server-Side Tagging

{PODCAST} In-Ear Insights: Understanding Server-Side Tagging

In this week’s In-Ear Insights, Katie and Chris review the basics of what server-side tagging is, why it’s important, and how it works. Using Google Tag Manager’s server-side edition as the example, we look at why companies like Facebook are pushing it so much, and what benefits – and hurdles – server-side tagging presents. Tune […]

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THE BEST DAY AND TIME TO ISSUE A WIRE SERVICE PRESS RELEASE

The Best Day and Time to Issue a Wire Service Press Release (2022 Data)

In a recent conversation in the Spin Sucks Slack group (a sister group of our Analytics for Marketers Slack group, join both of them!), Meredith asked, “any updated best practices on timing to issue press releases, with regards to days of the week? For years, from my agency days, I had understood Tuesday or Wednesday, […]

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INBOX INSIGHTS, May 18, 2022: The Unaware Audience, Micro-Forecasting, Recommendation Engines

INBOX INSIGHTS: The Unaware Audience, Micro-Forecasting, Recommendation Engines (5/18) :: View in browser Register for our free LIVE webinar, Customer Care Through the Customer Journey on May 24 » Finding the Symptoms A few weeks ago I was thinking about the unaware audience. How to help people realize that there was a problem and that […]

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INBOX INSIGHTS, May 11, 2022: Transmedia Storytelling, Marketing Channels, AI and Culture

INBOX INSIGHTS: Transmedia Storytelling, Marketing Channels, AI and Culture (5/11) :: View in browser Register for our free webinar, Customer Care Through the Customer Journey on May 24 » Transmedia Storytelling All too often when working with clients I see the same issue over and over. The marketing strategy is focused on individual digital channels, […]

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INBOX INSIGHTS, May 4, 2022: Listening to Audiences, AI and Data Science Jobs

INBOX INSIGHTS: Listening to Audiences, AI and Data Science Jobs (5/4) :: View in browser Take $50 off our new paid course, Google Search Console for Marketers with discount code INBOXINSIGHTS » I had planned on writing about good and bad leaders this week. Actually, I have the post written and ready to go. However, […]

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{PODCAST} In-Ear Insights: Challenging Marketing Best Practices

{PODCAST} In-Ear Insights: Challenging Marketing Best Practices

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk about questioning and challenging marketing best practices. From the best times to send emails to how much curated content you should share on social media, sacred cows are on the table. Tune in to find out what other marketing best practices […]

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Marketing Checklist

Marketing Checklist

I don’t know about you but I live in New England where we just got slammed with a blizzard and my hands hurt from shoveling, making typing a challenge for the next few days. So I’ll keep it short this week and let you get back to your regular programming. We’re one month into 2022 […]

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