INBOX INSIGHTS, September 3, 2025: Becoming AI Ready, Leading Economic Indicators

INBOX INSIGHTS: Becoming AI Ready, Leading Economic Indicators (2025-09-03) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened yesterday! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Being “AI-Ready” Is Really About Being Change-Ready A friend recently said something that perfectly captures what leaders across […]

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In-Ear Insights: Reviewing AI Data Privacy Basics

In-Ear Insights: Reviewing AI Data Privacy Basics

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI data privacy and how AI companies use your data, especially with free versions. You will learn how to approach terms of service agreements. You will understand the real risks to your privacy when inputting sensitive information. You will discover how […]

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INBOX INSIGHTS, August 13, 2025: Why Soft Skills Aren’t Soft, AI and Jobs

INBOX INSIGHTS: Why Soft Skills Aren’t Soft, AI and Jobs (2025-08-13) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why “Soft Skills” Aren’t Soft Here’s a story that perfectly illustrates a much bigger problem we need to talk about. […]

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Is AI cheating

Is AI Use Cheating?

This blog post was originally featured in the July 9th, 2025 newsletter found here: INBOX INSIGHTS, July 9, 2025: Is AI Use Cheating, Context Engineering 👉 Download our new, free AI-Ready Marketing Strategy Kit! Is AI Use Cheating When We Use Generative AI? Last month, I was deep in the weeds developing our AI-Ready Marketing […]

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INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation

INBOX INSIGHTS: T-Shaped Marketers, Dataset Validation (2025-08-06) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Being a T-Shaped Person Matters More Than Ever Last week marked exactly 10 years since I started working with Chris. Ten years. Yikes, […]

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In-Ear Insights AI News is Drowning Out Important Other News

In-Ear Insights: AI News is Drowning Out Important Other News

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how the nonstop AI hype has buried crucial marketing updates and what you can do about it. You’ll learn why even Google quietly launched a powerful free tool that almost no one noticed. You’ll discover how much of your analytics data […]

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INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway

INBOX INSIGHTS: AI Integration, Google Tag Gateway (2025-07-30) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring […]

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INBOX INSIGHTS, July 23, 2025: Using AI for KPIs, Which AI Models to Use Part 2

INBOX INSIGHTS: Using AI for KPIs, Which AI Models to Use Part 2 (2025-07-23) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Using AI for KPIs A reader recently asked us: “How might you use AI in the process […]

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In-Ear Insights Generative AI Strategy and Integration Mail Bag

In-Ear Insights: Generative AI Strategy and Integration Mail Bag

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss critical questions about integrating AI into marketing. You will learn how to prepare your data for AI to avoid costly errors. You will discover strategies to communicate the strategic importance of AI to your executive team. You will understand which AI […]

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In-Ear Insights Artisanal vs AI in Content Marketing

In-Ear Insights: Artisanal vs AI in Content Marketing

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving perception and powerful benefits of using generative AI in your content creation. How should we think about AI in content marketing? You’ll discover why embracing generative AI is not cheating, but a strategic way to elevate your content. You’ll […]

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