In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn to measure the return on your AI initiatives, uncovering both efficiency and growth opportunities. You’ll gain clarity on improving data quality and […]
Read More… from In-Ear Insights: The AI-Ready Marketing Strategy Kit
This data was originally featured in the April 9th, 2025 newsletter found here: INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks Approaching AI Integration Strategically – Part 1 The pressure to adopt AI is everywhere, but rushing in without a strategy is like me trying to walk my 125 lb […]
INBOX INSIGHTS: AI Integration Strategy Part 2, Survivorship Bias in AI (2025-04-16) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here. Approaching AI Integration Strategically – Part 2: The 5P Framework Last week, I found myself in a […]
INBOX INSIGHTS: AI Integration Strategy Part 1, AI Prompting Frameworks (2025-04-09) :: View in browser 👉 Pre-order our new course, Generative AI Use Cases for Marketers! Watch This Newsletter Approaching AI Integration Strategically – Part 1 The pressure to adopt AI is everywhere, but rushing in without a strategy is like me trying to walk […]
This post was originally featured in the February 19th, 2025 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about generative AI and how to use it in your […]
Read More… from So What? Ask Us Anything About Generative AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to deconstruct generative AI use cases to better utilize […]
Read More… from So What? How to Deconstruct Generative AI Use Cases
INBOX INSIGHTS: Finding AI Wins, AI Use Case Formats (2025-02-19) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and deadlines, […]
Read More… from INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats
This data was originally featured in the January 22nd, 2025 newsletter found here: INBOX INSIGHTS, January 22, 2025: Best Practices for Building and Measuring Trust In this week’s Data Diaries, let’s put on our thinking caps and extend Katie’s opening piece about building and measuring trust. Edelman’s annual Trust Barometer came out this past week, […]
This content was originally featured in the November 13th, 2024 newsletter found here: INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured Validate Marketing Ideas With User Stories Disclosure: Katie is traveling for MarketingProfs B2B Forum this week, and so we took the transcript from our workshop, extracted a relevant […]
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