There is no shortage of change management models. A quick search returns dozens of them, each with its own acronym, diagram, and book deal. The most popular ones — ADKAR, Kotter’s 8 Steps, Lewin’s Unfreeze-Change-Refreeze — have been taught in business schools and deployed in enterprises for decades. They’re well-researched, widely adopted, and genuinely useful. […]
Read More… from 5P Framework by Trust Insights vs Other Change Management Models
This post was originally featured in the December 3rd, 2025 newsletter found here: INBOX INSIGHTS, December 3, 2025: Frameworks as Sanity Checks, AI Performance Evaluation Frameworks Aren’t Buzzwords; They’re Your Sanity Check I get a good chuckle out of the running joke that “Katie has a framework for that.” Honestly, it’s usually true. If it’s […]
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Quarterly Reviews. In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case […]
Read More… from 12 Days of AI Use Cases Day 5: Quarterly Reviews
INBOX INSIGHTS: Why Everyone Hates the CEO, End of Year Purchases (2025-12-10) :: View in browser 👉 Watch Katie Robbert’s MarketingProfs B2B Forum talk, Driving B2B Growth with AI Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Everyone Hates the CEO I recently spent some time reading through a compilation of […]
Read More… from INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases
This piece was originally featured in the October 15th, 2025 newsletter found here: INBOX INSIGHTS, October 15, 2025: Lost the Plot on Planning Part 2, AI for Frameworks We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part 1? What problem are we actually trying to solve for our customers? That’s […]
This post was originally featured in our October 8th, 2025 newsletter here: INBOX INSIGHTS, October 8, 2025: Lost the Plot on Planning, AI For Data Analysis, Part 1 We’ve Lost the Plot on Planning- Part 1 I’ve been in a lot of planning meetings lately. And I mean a lot. Here’s what I’m noticing: everyone’s talking […]
This post was originally featured in the October 1st, 2025 newsletter found here: INBOX INSIGHTS, October 1, 2025: AI Data Quality, Dealing With Information Overload Why Your Annual Plans Are Only as Good as Your Data I’ll never forget the planning meeting where everything fell apart. (Ok, so not just one meeting, but stay with […]
This blog was originally featured on the September 25th, 2025 newsletter found here: INBOX INSIGHTS, September 24, 2025: AI Skills Training, Process Documentation with AI How to Advocate for AI Skills Training Today, let’s answer a reader question: “How do we convince executives and enablement leaders to invest in improving AI skills across the workforce?” […]
This blog was originally featured in the September 17th, 2025 newsletter found here: INBOX INSIGHTS: AI Decisioning, Deep Fact Checking Should You Let AI Make Your Decisions? Last week, I found myself standing in my kitchen at 5 AM, staring at my coffee maker while my brain was already spinning with the day ahead. Forty-seven […]
INBOX INSIGHTS: Lost the Plot on Planning Part 2, AI for Frameworks (2025-10-15) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part […]
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