In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss essential sales frameworks and why they often fail today. You will understand why traditional sales methods like Challenger and SPIN selling struggle with modern complex purchases. You will learn how to shift your sales focus from rigid, linear frameworks to the […]
Read More… from In-Ear Insights: Sales Frameworks Basics and AI
This post was originally featured in the October 1st, 2025 newsletter found here: INBOX INSIGHTS, October 1, 2025: AI Data Quality, Dealing With Information Overload Why Your Annual Plans Are Only as Good as Your Data I’ll never forget the planning meeting where everything fell apart. (Ok, so not just one meeting, but stay with […]
INBOX INSIGHTS: 7 Ways to Get Started with AI, Deterministic vs. Probabilistic (2025-11-05) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 7 Ways to Get Started With AI Last month I was at an in-person event […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, […]
Read More… from In-Ear Insights: How to Create Effective Reporting
INBOX INSIGHTS: Getting Started with Workflow Automation, Multidimensional People (2025-10-22) :: View in browser 👉 Watch our MAICON 2025 session, From Text to Video in Seconds, a session on AI video generation! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Getting Started with Workflow Automation I was at MAICON last week, and […]
This blog was originally featured in the September 3rd newsletter found here:INBOX INSIGHTS, September 3, 2025: Becoming AI Ready, Leading Economic Indicators Why Being “AI Ready” Is Really About Being Change-Ready A friend recently said something that perfectly captures what leaders across industries are experiencing: “I know AI needs to be part of our strategy, […]
This data was origially featured in the September 3rd, 2025 newsletter found here: INBOX INSIGHTS, September 3, 2025: Becoming AI Ready, Leading Economic Indicators In this week’s Data Diaries, let’s examine a few more leading economic indicators. Last week we looked at hiring demand to understand the state of the economy based on what industries […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to approach a data quality audit in an AI-ready world. […]
This post was originally featured in the August 27th, 2025 newsletter found here: INBOX INSIGHTS, August 27, 2025: Organizational Assessments, 2025 Hiring Demand by Industry The Organizational Readiness Assessment That Actually Works I want to tell you a story about one of my more spectacular failures. Years ago, I was tasked with rolling out a […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? you’ll learn about the different versions of Microsoft Copilot and how each functions. You will understand the […]
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