In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the practical application of AI agents to automate mundane marketing tasks. You will define what an AI agent is and discover how this technology performs complex, multi-step marketing operations. You will learn a simple process for creating knowledge blocks and structured […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze your survey results using generative AI. You’ll discover how to use AI inside your spreadsheets […]
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INBOX INSIGHTS: Risk Averse Leadership, Data in Motion (2026-01-14) :: View in browser 👉 Get your copy of Letters from the Corner Office, 2025 Edition, our annual compendium book by Katie Robbert Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Dealing with Risk-Averse Leadership I know many of you are trying to […]
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This post was originally featured in the 10.29.2025 newsletter found here: INBOX INSIGHTS: The Case for Knowledge Blocks, Making Events Valuable In this week’s Data Diaries, let’s talk about a follow-up to last week’s column – what are the things that we do to make sessions valuable for attendees at conferences? Since it is still […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! You will discover how first principles and structured checklists transform the accuracy of your model outputs, refreshing your Generative AI for 2026. You […]
Read More… from So What? How to refresh your Generative AI for 2026
This post was originally featured in the October 22nd, 2025 newsletter found here: INBOX INSIGHTS, October 22, 2025: Getting Started with Workflow Automation, Multidimensional People Getting Started with Workflow Automation I was at MAICON last week, and I realized there was a lot of talk about the new technology, but not a lot of talk […]
This post was originally featured in the October 22, 2025 newsletter found here: INBOX INSIGHTS, October 22, 2025: Getting Started with Workflow Automation, Multidimensional People In this week’s Data Diaries, let’s talk about multidimensionality – not of data itself, but of people. Multidimensional people, if you will. Last week, we had the pleasure and privilege […]
What if LinkedIn’s AI treats your profile differently – not based on your qualifications, your content, or your professional experience – but based on your first name alone? We ran an experiment to find out. The results concern us, and they should concern you too. Why We Ran This Experiment Many professionals have asked whether […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, you’ll learn how to build your own 2025 wrap-up using advanced AI tools. You’ll discover how to transform messy chat […]
Welcome to the 12 Days of AI Use Cases, 2025 Edition! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens […]
Read More… from 12 Days of AI Use Cases Day 12: Generating a Holiday Song
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