In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers. You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You’ll discover when AI is an invaluable asset for decision […]
This data was originally featured in the August 13th, 2025 newsletter found here: INBOX INSIGHTS, August 13, 2025: Why Soft Skills Aren’t Soft, AI and Jobs In this week’s Data Diaries, let’s explore some of the impacts of generative AI on professions. In a recent academic paper from Microsoft titled “Working with AI: Measuring the […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to extract insights from qualitative data with AI. Discover […]
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This blog was originally featured in the August 6th, 2025 newsletter found here: INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation Why Being a T-Shaped Person Matters More Than Ever Last week marked exactly 10 years since I started working with Chris. Ten years. Yikes, where does the time go? I remember being intimidated by pretty […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to identify true AI expertise amidst a crowded market. You will discover the crucial difference between someone who knows what to do when things go right and a real expert who navigates challenges when things go wrong. You’ll learn key […]
Read More… from In-Ear Insights: Why Real AI Expertise is Reassuringly Expensive
INBOX INSIGHTS: You Get What You Pay For, Small Data Breaches (2025-09-10) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Really Do Get What You Pay For Last week, my dog walker spent exactly ten minutes […]
Read More… from INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches
This data was originally featured in the August 6th, 2025 newsletter found here: INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation In this week’s Data Diaries, let’s talk about dataset validation. One of the most important skills you can build in processing data is to understand correlation and pattern matching. Being able to put […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to leverage AI to manage and even replace your WordPress […]
Read More… from So What? How To Replace Missing WordPress Plugins Using AI
INBOX INSIGHTS: Becoming AI Ready, Leading Economic Indicators (2025-09-03) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened yesterday! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Being “AI-Ready” Is Really About Being Change-Ready A friend recently said something that perfectly captures what leaders across […]
Read More… from INBOX INSIGHTS, September 3, 2025: Becoming AI Ready, Leading Economic Indicators
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether blogs and websites still matter in the age of generative AI. You’ll learn why traditional content and SEO remain essential for your online presence, even with the rise of AI. You’ll discover how to effectively adapt your content strategy so […]
Read More… from In-Ear Insights: Do Websites Matter in the Age of AI?
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