So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to identify and mitigate AI bias in large language […]
This post was originally featured in the July 23rd, 2025 newsletter: INBOX INSIGHTS, July 23, 2025: Using AI for KPIs, Which AI Models to Use Part 2 Using AI for KPIs A reader recently asked us: “How might you use AI in the process of evaluating KPI performance and next actions?” This is exactly the […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about prompt engineering basics and how to improve your AI interactions. […]
Read More… from So What? Revisiting Prompt Engineering Basics
This blog was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use AI Beefs: What’s Really Grinding Our Gears So there I was last week, sitting at my desk working on slides for our AI Kit course, and I thought, “You know […]
This blog post was originally featured in the July 9th, 2025 newsletter found here: INBOX INSIGHTS, July 9, 2025: Is AI Use Cheating, Context Engineering 👉 Download our new, free AI-Ready Marketing Strategy Kit! Is AI Use Cheating When We Use Generative AI? Last month, I was deep in the weeds developing our AI-Ready Marketing […]
This data was originally featured in the July 9th, 2025 newsletter found here: INBOX INSIGHTS, July 9, 2025: Is AI Use Cheating, Context Engineering In this week’s Data Diaries, let’s break down a new AI term that you’ve probably seen the nerds talking about if you hang out in the various AI-forward chats: context engineering. […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the pitfalls and best practices of “vibe coding” with generative AI. You will discover why merely letting AI write code creates significant risks. You will learn essential strategies for defining robust requirements and implementing critical testing. You will understand how to […]
Read More… from In-Ear Insights: Everything Wrong with Vibe Coding and How to Fix It
INBOX INSIGHTS: Using AI for KPIs, Which AI Models to Use Part 2 (2025-07-23) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Using AI for KPIs A reader recently asked us: “How might you use AI in the process […]
Read More… from INBOX INSIGHTS, July 23, 2025: Using AI for KPIs, Which AI Models to Use Part 2
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize martech ROI from your existing technology using AI-powered “manuals on demand.” You will discover how targeted AI research can reveal unused features in your current software, transforming your existing tools into powerful solutions. You […]
Read More… from In-Ear Insights: How to Improve Martech ROI with Generative AI
This post was originally featured in the June 11th, 2025 newsletter found here: INBOX INSIGHTS, June 11, 2025: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI When AI-First Goes Spectacularly Wrong – Part 3 If you missed Part 2 on why smart companies keep making the same AI mistakes, you can find […]
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