Instagram for Influencers

Instagram for Influencers

This data was originally featured in the August 21, 2024 newsletter found here:INBOX INSIGHTS, August 21, 2024: Internal and External Audiences, Instagram for Influencers In this week’s Data Diaries, we dig into the second set of snapshots from Crowdtangle, the now-decommissioned data utility from Meta. Crowdtangle was unique among data provider companies in that they […]

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Assumptions of Time

Assumptions of Time

This content was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: ASSUMPTIONS OF TIME, GOLD STANDARD OF ATTRIBUTION I wrote about making assumptions about people’s time on LinkedIn the other day. Given the responses, I think it’s worth bringing up again. Here is the original post: Don’t use the […]

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Gold Standard of Attribution

Gold Standard of Attribution

This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]

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People are the most important 10

Your new favorite secret weapon: FRED(Federal Reserve Economic Database)

This data was originally featured in the January 27, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlight…stomer-retention/ In this week’s Rear View Mirror, we want to share one of our secret weapons in data: FRED. FRED stands for the Federal Reserve Economic Database, a massive, easy-to-use data system published by the United States Federal Reserve Bank. FRED contains […]

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People are the most important 8

Podcast landscaping tour

This data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlight…risis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcast landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. […]

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People are the most important

How do you prove the value of a community?

On the In-Ear Insights Podcast, we like to take listeners’ questions and see if we can help them out. We recently fielded a question from a marketer about a situation where a tweet didn’t have a high engagement rate but did have a high impact. In other words, how do you prove the value of […]

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People are the most important 4

How do you build trust within your team?

How do you build trust? Consistency. Let me explain. A question I get asked a lot is, “How do I delegate more?” Which is usually followed up with something to the effect of “I don’t trust that anyone can do it the way that I can”. Sound familiar? Yes, me too. I’ve been there. Today […]

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People are the most important 7

It’s Zoom’s world and we’re just living in it. The rise of meeting software.

This data was originally featured in the September 28, 2022 newsletter, found here: https://www.trustinsights.ai/blog/2022/09/inbox-insights-september-28-2022-failure-points-in-measurement-meeting-software/ In this week’s Data Diaries, let’s look at something a little offbeat, meeting software. This morning, I was having trouble with a client’s Zoom login to sign into a meeting with them, and as I was waiting for the powers that […]

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