This data was originally featured in the January 27, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlight…stomer-retention/ In this week’s Rear View Mirror, we want to share one of our secret weapons in data: FRED. FRED stands for the Federal Reserve Economic Database, a massive, easy-to-use data system published by the United States Federal Reserve Bank. FRED contains […]
Read More… from Your new favorite secret weapon: FRED(Federal Reserve Economic Database)
This data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlight…risis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcast landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. […]
On the In-Ear Insights Podcast, we like to take listeners’ questions and see if we can help them out. We recently fielded a question from a marketer about a situation where a tweet didn’t have a high engagement rate but did have a high impact. In other words, how do you prove the value of […]
How do you build trust? Consistency. Let me explain. A question I get asked a lot is, “How do I delegate more?” Which is usually followed up with something to the effect of “I don’t trust that anyone can do it the way that I can”. Sound familiar? Yes, me too. I’ve been there. Today […]
This data was originally featured in the September 28, 2022 newsletter, found here: https://www.trustinsights.ai/blog/2022/09/inbox-insights-september-28-2022-failure-points-in-measurement-meeting-software/ In this week’s Data Diaries, let’s look at something a little offbeat, meeting software. This morning, I was having trouble with a client’s Zoom login to sign into a meeting with them, and as I was waiting for the powers that […]
Read More… from It’s Zoom’s world and we’re just living in it. The rise of meeting software.
You don’t need yet one more opinion on what’s happening on Twitter, right? I didn’t think so. In that case, I’m going to talk about how we are creating user stories to gather our own requirements. I’ve been struggling to get a handle on my sales data. We have a CRM but because we’re a […]
Read More… from User stories and CRM go together like peanut butter and jelly.
This data was originally featured in the October 5, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-5-2022-business-cases-for-strategy-recession-indicators/ In this week’s Data Diaries, let’s talk about setting expectations around economic events like recessions. The other day, a friend shared this on LinkedIn: “A lot of people estimate this recession will last five years. It means that you’ll read many […]
Read More… from How to predict recessions using data indicators
I have a gift for you. I am going to skip talking about the 5Ps this week and focus on how to take care of yourself at events. Last week, I attended the MarketingProfs B2B Forum in Boston. That’s what I want to talk about. I don’t want to share what I learned and took […]
Read More… from Avoiding event exhaustion. How to take care of yourself at events.
This data was originally featured in the November 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/11/nbox-insights-november-17-2021-marketing-planning-2022-trends-press-releases/ In this week’s Data Diaries, let’s look at a public relations standby, press releases. We haven’t looked at press release activity in some time, so let’s see how public relations professionals are using this tool. Using the GDELT database provided by […]
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