In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss small language models (SLMs) and how they differ from large language models (LLMs). You will understand the crucial differences between massive large language models and efficient small language models. You’ll discover how combining SLMs with your internal data delivers superior, faster […]
Read More… from In-Ear Insights: What Are Small Language Models?
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! This episode is your NotebookLM masterclass, revealing how to build a private, trusted knowledge base for qualitative data analysis and content creation. Discover […]
Welcome to the 12 Days of AI Use Cases, 2025 Edition! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens […]
Read More… from 12 Days of AI Use Cases Day 1: Documentation Knowledge Blocks
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how user data quality fundamentally controls social media algorithms, including the new LinkedIn LLM system. You will learn how modern social algorithms use language models to predict your engagement, shifting the control back to you. You will discover why your likes, […]
Read More… from In-Ear Insights: How Data Quality Impacts Social Media Algorithms
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about prompt engineering basics and how to improve your AI interactions. […]
Read More… from So What? Revisiting Prompt Engineering Basics
This data was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use In this week’s Data Diaries, let’s do some level setting. At a recent event, an attendee commented: “Isn’t ChatGPT 4o newer than the 3o mentioned here?” This comment (which is […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss codependency on generative AI and the growing risks of over-relying on generative AI tools like ChatGPT. You’ll discover the hidden dangers when asking AI for advice, especially concerning health, finance, or legal matters. You’ll learn why AI’s helpful answers aren’t always […]
Read More… from In-Ear Insights: Codependency on Generative AI & ChatGPT
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about retrieval augmented generation (RAG) and how it helps you […]
Read More… from So What? Use cases for Retrieval Augmented Generation
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Retrieval Augmented Generation (RAG). You’ll learn what RAG is and how it can significantly improve the accuracy and relevance of AI responses by using your own data. You’ll understand the crucial differences between RAG and typical search engines or generative AI […]
Read More… from In-Ear Insights: What is Retrieval Augmented Generation (RAG)?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the ethics of AI and ethical dilemmas surrounding digital twins and AI clones. You’ll discover the crucial ethical questions surrounding digital twins and AI clones in today’s rapidly evolving digital world. You’ll learn why getting consent is not just good manners […]
Read More… from In-Ear Insights: Ethics of AI Digital Clones and Digital Twins
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