Before You Scale, Land It Once The fastest path to everywhere goes through one place. Your AI strategy looks ambitious. That is the problem. I say that to almost every leader I talk to right now, because the roadmap is impressive on paper and producing very little in reality. The plan covers six departments. The […]
In this week’s Data Diaries, Enterprise AI part 3, last week’s governance-illusion frame leads straight here: the audit trail you owe the regulator starts with data you can actually account for. The cheapest piece of your 2026 AI stack is the model. The expensive piece, the one that shows up in audits, board meetings, and […]
You’re Not Stuck in AI Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that is the whole problem. You haven’t been stuck in pilot purgatory. You have been hiding in it. I want to say that as plainly as I can. The pilots are not the problem. Most of them […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John dissect theoretical AI usage and contrast academic research with practical implementation. You will uncover hidden capabilities […]
A Realistic 90-Day AI Plan This is the last issue in the series. Thank you for sticking with me through the last three pieces. You’ve learned more about the unglamorous side of AI work than most in our field are willing to share. That matters. Quick recap of where we’ve been: Issue 1: The gap isn’t […]
Stop Chasing Use Cases Two weeks ago, I wrote about the strategy/execution gap, especially use cases. Last week, I wrote about why most AI projects start in the wrong place — at the tool, instead of at Purpose. Today, I want to talk about the single most common form of “execution” that isn’t really execution […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze AI visibility versus human search using actual website data to optimize your content strategy. Discovering […]
Read More… from So What? How to Analyze AI Visibility vs Human Search
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to separate artificial intelligence speed from actual business value and what we value from humans in an age of AI. You will discover why productivity charts hide critical context that changes everything. You will learn how to spot the difference […]
Read More… from In-Ear Insights: What We Value From Humans In An Age of AI
In this week’s Data Dairies, we move onto the fourth and final part of the AI digital clone series. Last time, we obtained the final output of my thinking catalog, the top 20 ways I solve problems. That’s useful and helpful by itself, but now we need to make it useful and operational. Remember that […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we uncover the top five ways to leverage artificial intelligence for extracting hidden corporate strategies from open roles. Mastering job […]
Read More… from So What? Top 5 Use Cases of Job Descriptions for Business Intelligence
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