The 10/20/70 Rule : Why Your Workforce is Your Biggest AI Bottleneck Last month, I was catching up with a friend who runs marketing for a mid-sized software company. She was frustrated—and I mean really frustrated. Her company had just spent six figures on an AI-powered marketing automation platform. The demos were impressive. The sales […]
In this week’s Data Diaries, let’s talk about a concept called scaffolding AI. Scaffolding as it relates to generative AI refers to breaking a task up into several stages so that generative AI tools are more likely to successfully complete the task. For example, let’s say you wanted to write a book about go-to-market strategy. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John explore the frontier of Agentic Product Marketing. Discover how to transform real customer data into a […]
Read More… from So What? Agentic Product Marketing with ICPs
INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 (2026-03-18) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John break down the essential six levels of AI proficiency to help you stop comparing yourself to […]
This post was originally featured in the December 17th, 2025 newsletter found here: INBOX INSIGHTS, December 17, 2025: What We Learned About AI, Humanity at Risk The One Thing We Learned About AI in 2025 If you had told me in January that my biggest takeaway from a year dominated by artificial intelligence would be […]
This post was originally featured in our December 17th, 2025 newsletter found here:INBOX INSIGHTS, December 17, 2025: What We Learned About AI, Humanity at Risk Your humanity is at risk. Quite a bold statement to wrap up the last Trust Insights newsletter of 2025. But it’s a statement that I stand behind. Your humanity is […]
INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 (2026-03-04) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why We Rebuilt the 7D Product Marketing Launch Framework for the AI Era Everyone’s using generative AI to launch […]
Read More… from INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 (2026-03-04)
This data was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases In this week’s Data Diaries, let’s talk about using generative AI to make smart end-of-year budget decisions. As we head towards the end of the year, one of […]
This post was originally featured in the Inbox Insights newsletter found here: INBOX INSIGHTS, November 12, 2025: Good Prompting is Delegation, Trust Insights Workshop Review Good Prompting is Good Delegation I spent twenty minutes crafting the perfect prompt for an AI tool last week. I included context, specified the format, gave examples of what I […]
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