Analyze Survey Data

So What? How to use Generative AI to analyze survey data

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze your survey results using generative AI. You’ll discover how to use AI inside your spreadsheets […]

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Getting Started with Workflow Automation

This post was originally featured in the October 22nd, 2025 newsletter found here: INBOX INSIGHTS, October 22, 2025: Getting Started with Workflow Automation, Multidimensional People Getting Started with Workflow Automation I was at MAICON last week, and I realized there was a lot of talk about the new technology, but not a lot of talk […]

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INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases

INBOX INSIGHTS: Why Everyone Hates the CEO, End of Year Purchases (2025-12-10) :: View in browser 👉 Watch Katie Robbert’s MarketingProfs B2B Forum talk, Driving B2B Growth with AI Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Everyone Hates the CEO I recently spent some time reading through a compilation of […]

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INBOX INSIGHTS, December 3, 2025: Frameworks as Sanity Checks, AI Performance Evaluation

INBOX INSIGHTS: Frameworks as Sanity Checks, AI Performance Evaluation (2025-12-03) :: View in browser 👉 Watch Katie Robbert’s MarketingProfs B2B Forum talk, Driving B2B Growth with AI Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Frameworks Aren’t Buzzwords; They’re Your Sanity Check I get a good chuckle out of the running joke […]

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Plotonplanning2

Lost the Plot on Planning Part 2

This piece was originally featured in the October 15th, 2025 newsletter found here: INBOX INSIGHTS, October 15, 2025: Lost the Plot on Planning Part 2, AI for Frameworks We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part 1? What problem are we actually trying to solve for our customers? That’s […]

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So What Introduction to Google Opal

So What? Introduction to Google Opal

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to effectively leverage Google Opal for your marketing analytics […]

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LOSTPLOTPLANNING

Lost the Plot on Planning

This post was originally featured in our October 8th, 2025 newsletter here: INBOX INSIGHTS, October 8, 2025: Lost the Plot on Planning, AI For Data Analysis, Part 1 We’ve Lost the Plot on Planning- Part 1 I’ve been in a lot of planning meetings lately. And I mean a lot. Here’s what I’m noticing: everyone’s talking […]

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So What Data Horror Stories

So What? Data Horror Stories

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights, you’ll learn about common data horror stories that can plague any marketing team, and […]

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Process Documentation with AI

Process Documentation with AI

In this week’s Data Diaries, let’s talk about breaking down a process. This is something that Katie advises all the time in things like our AI-Ready Strategist Course. One of my favorite tricks for doing this is, unsurprisingly, to use AI. Here’s how. First, open the voice memos app or voice transcription app of your choice. […]

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So What Getting started with Claude Skills

So What? Getting started with Claude Skills

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn about Claude skills and what they can do for you. Create and implement your own […]

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