In-Ear Insights: Generative AI for Marketers at MAICON 2025

In-Ear Insights: Generative AI for Marketers at MAICON 2025

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You’ll master the critical thinking and […]

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softskills

Why Soft Skills Aren’t Soft

This post was originally featured in the August 13th, 2025 newsletter found here: INBOX INSIGHTS, August 13, 2025: Why Soft Skills Aren’t Soft, AI and Jobs Why “Soft Skills” Aren’t Soft Here’s a story that perfectly illustrates a much bigger problem we need to talk about. We recently had an incident where a generative AI […]

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FOUNDATIONS IN AI

Foundations in AI

This content was originally featured in the March 12th, 2025 newsletter found here:INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking The Foundation Still Matters I was sitting in a lecture hall at Worcester Polytechnic Institute (WPI) last week, speaking to a room of bright students through the Women in Data Science (WIDS) […]

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MARKETING JOB DEMAND

Marketing Job Demand

This data was originally featured in the February 26th, 2025 newsletter found here: INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand In this week’s Data Diaries, let’s take a look at the hiring demand for marketers and other industries, part of our regular check-in to see how things are going. First, let’s look at the […]

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The black and red trust insights logo with "Why you need a skills matrix" in white font

Why You Need a Skills Matrix

This post was originally featured in the February 12th, 2025 newsletter found here: INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories Why You Need a Skills Matrix Immediately Here’s what’s happening in companies right now, and I bet this sounds familiar: Teams are staring at their project plans, realizing that […]

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Prioritizing People

Prioritizing People

This post was originally featured in the January 29th, 2025 newsletter found here: INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps Why Your AI Implementation Will Fail Unless You Prioritize People “We need to implement AI now—our competitors are leaving us behind.” That’s what a client told me last week. But when […]

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Securing digital ghosts

Securing Our Digital Ghosts

This content was originally featured in the December 4th, 2024 newsletter found here: INBOX INSIGHTS, December 4, 2024: Securing Our Digital Ghosts, AI Use Cases The concept of a “digital ghost” has been on my mind lately, sparked by a recent conversation with Chris Penn. For those unfamiliar, your digital ghost is the collection of your […]

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INBOX INSIGHTS, December 4, 2024: Securing Our Digital Ghosts, AI Use Cases

INBOX INSIGHTS: Securing Our Digital Ghosts, AI Use Cases (12/4) :: View in browser ✅ Download our newly revised Unofficial Guide to the LinkedIn Algorithm, just updated with new information from LinkedIn Engineering! Securing Our Digital Ghosts The concept of a “digital ghost” has been on my mind lately, sparked by a recent conversation with […]

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INBOX INSIGHTS, October 30, 2024: Undoing Toxic Cultures, AI-Powered Buyer Journeys

INBOX INSIGHTS: Undoing Toxic Cultures, AI-Powered Buyer Journeys (10/30) :: View in browser 🎨 Download our new free Generative AI for Image Generation Prompt Guide! How Can We Undo a Toxic Culture? We’ve all been there. We’ve shown up to jobs that are just a paycheck. They don’t care about us, and we don’t care […]

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