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So What? Generative AI tools bakeoff

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on generative AI tools bakeoff. We walk through which tools generate the best podcast transcript, […]

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So What? What’s next in generative AI?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode. In this week’s episode of So What? we focus on what’s next in generative AI. We walk through governance and processes around training AI […]

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So What? Why should you be using Marketing Mix Modeling?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss why should you be using Marketing Mix Modeling? We walk through how to create user […]

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So What? Do I need a business coach?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on hiring a business coach. We discuss the function of a business coach, the pros […]

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So What? Integrating AI into your company

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to integrate AI into your company. We walk through the latest developments with […]

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So What? It’s our birthday – 5 years of Trust Insights

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch it on YouTube Live. Be sure to subscribe and follow, so you never miss an episode! In this week’s episode of So What? We focus on the origin story of Trust Insights. We talk through what we’ve learned […]

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So What? What is the PESO Model™?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on the PESO Model™. We walk through what it is with creator Gini Dietrich, how […]

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So What? Setting up A/B tests for ChatGPT

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on setting up A/B tests for ChatGPT. We walk through why set up is vital […]

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So What? Tools for competitive intelligence

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on competitive intelligence. We walk through the tools used to gather competitive intelligence data and […]

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So What? Search Quality Ratings Guidelines

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on search quality ratings guidelines. We walk through what Google considers quality content, compare Google’s […]

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