INBOX INSIGHTS, October 13, 2021: Frameworks, Instagram Outage, Constructive Criticism

INBOX INSIGHTS: (10/13) Frameworks, Instagram Outage, Constructive Criticism :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Marketing Frameworks I have been thinking about frameworks a lot lately. At its simplest form, a framework is a structure that will help […]

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How are brands and influencers using emoji?

This data was originally featured in the February 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-17-2021-dark-search-traffic-data-instagram-behind-the-scenes-emoji/ In this week’s Rear View Mirror, let’s take a whimsical detour and look at emoji. How are brands and influencers using emoji? We dug into more than a million brand and influencer Instagram posts over the past 10 months and plotted […]

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INBOX INSIGHTS, October 6, 2021: Consistency, Data-Driven Content Curation, Quitting Facebook

INBOX INSIGHTS: Consistency, Data-Driven Content Curation, Quitting Facebook (10/6) :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Consistency is Key to Good Data Health Last week I restarted my strength training. You know what? It sucks to start over. […]

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The Secret to Producing Content At Scale

This cold open was originally featured in the March 3, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-3-2021-producing-content-at-scale-podcast-ads-seo-keywords/ The Secret to Producing Content At Scale One of the questions I hear the most is, “How do you produce so much content?” With a weekly podcast, weekly live stream, daily blog posts, two weekly newsletters, one daily newsletter, social […]

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INBOX INSIGHTS, September 29, 2021: Project Failures, Content Marketing World, Content Roadmaps

INBOX INSIGHTS: Project Failures, Content Marketing World, Content Roadmaps (9/29) :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Where do projects fail? People. I forgot about writing this part of the newsletter this week. I blanked on it. In […]

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{PODCAST} In-Ear Insights: Using Data to Build a Content Marketing Roadmap

In this episode inspired by a question from Content Marketing World, Katie and Chris talk about how to use data and analytics to build a content marketing roadmap. What data should you pay attention to? What does a data-driven content marketing roadmap look like? Tune in to find out! Watch the video here: Can’t see […]

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Facebook median engagement rates for brands

This data was originally featured in the March 3, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-3-2021-producing-content-at-scale-podcast-ads-seo-keywords/ In this week’s Rear View Mirror, we’re looking at Facebook median engagement rates for brands. In one of the many marketing communities we participate in, someone asked if brands had seen a recent decline in engagement. The answer would be an […]

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INBOX INSIGHTS, September 22, 2021: New Website, Accountability, Personal Branding Lessons

INBOX INSIGHTS: New Website, Accountability, Personal Branding Lessons (9/22) Take a free course with MarketingProfs during the MarketingProfs Open House on September 23 here » Accountability We launched a new website. Let me say that with more enthusiasm. We launched a new website!!! This is a project that we started working on last year and […]

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