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Content is a commodity

Content is a commodity

Content is a commodity. Ever heard that? Content is a commodity, produced in bulk, valued as cheaply as possible. Do you think that’s true? What is a commodity? From the Latin commodus, meaning measured, a commodity is something convenient and useful – but not...
{PODCAST} In-Ear Insights: The Marketing Mailbag

{PODCAST} In-Ear Insights: The Marketing Mailbag

In this week’s In-Ear Insights, Katie and Chris tackle a mailbag full of marketing questions, such as: How do you define the differences between prospect, lead, marketing qualified lead (MQL), and sales qualified lead (SQL)? What do you do to find inspiration...

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