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So What? Gender Bias in Generative AI

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on Gender Bias in Generative AI. We walk through why gender bias exists in […]

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The Role of AI in Marketing A Conversation with Katie Robert 9

Using predictive forecasting to not send email

This content was originally featured in the July 5, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-5-2023-predicting-when-not-to-send-email-substack-newsletters/. Did you know that in the United States, the week of July 4th is the worst week of the year to send email? We know this because we look at the data. I know, you’re shocked right now. But not only […]

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The Importance of aI disclosure and copyright assertion

Disclosure of AI and Protection of Copyright

Let’s briefly talk about disclosing when you use artificial intelligence (AI) to create content. Watch the video here: Can’t see anything? Watch it on YouTube here. Doing this is important for a few reasons: There are ethical considerations. You shouldn’t claim work you didn’t actually do. For example, if you use AI to write a […]

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INBOX INSIGHTS, August 30, 2023: Foundations of Innovation, AI-Driven Pumpkin Spice

INBOX INSIGHTS: Foundations of Innovation, AI-Driven Pumpkin Spice (8/30):: View in browser 👉 📕 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Innovation Starts With a Good Foundation […]

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In-Ear Insights Gender Bias and Fairness in Generative AI

In-Ear Insights: Gender Bias and Fairness in Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to mitigate gender bias in AI systems by assessing risk, implementing human review processes, and building an equitable company culture. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 […]

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The Role of AI in Marketing A Conversation with Katie Robert 14

Non-language Data and AI

This data was originally featured in the August 23, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-23-2023-ai-culture-shift-non-language-data-and-ai/. This week, let’s talk about data that isn’t necessarily language. In the rush to embrace generative AI for literally everything, sometimes we forget that an awful lot of data [a] isn’t in generative models due to training times (ChatGPT famously has […]

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So What? Q3 2023 Generative AI Bake-off

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on generative AI in Q3. We walk through what’s new with generative AI in Q3, […]

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The Role of AI in Marketing A Conversation with Katie Robert 8

AI efficiencies ripple effect

This content was originally featured in the July 12, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-ai-efficiencies-ripple-effects-chatgpt-code-interpreter/. AI is great! AI is terrible! AI will take my job! AI will make my job easier! Love it or hate it, AI (artificial intelligence) isn’t going anywhere. Some of you may have concerns about your job security because of AI. […]

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INBOX INSIGHTS, August 23, 2023: AI Culture Shift, Non-Language Data and AI

INBOX INSIGHTS: AI Culture Shift, Non-Language Data and AI (8/23):: View in browser 👉 📕 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 AI Is a Culture Shift […]

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In-Ear Insights Analytics Use Cases for Large Language Models

In-Ear Insights: Analytics Use Cases for Large Language Models

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to leverage large language models like ChatGPT with your business analytics data. We talk through real examples of using AI to analyze CRM data for buyer personas, extract tables from PDFs, summarize PowerPoints into executive briefs, transform your data into […]

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