12 DAYS OF DATA 2021, DAY 9 2022 MARKETING FORECAST

12 Days of Data 2021, Day 9: 2022 Marketing Campaign Forecast

Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]

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So What? Analytics Ask Us Anything – part 2

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! ​ In this week’s episode of So What? we answer more questions. We walk through your analytics questions. Catch the replay here: ​   […]

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12 DAYS OF DATA 2021, DAY 8: PRESS RELEASE MOST USED WORDS

12 Days of Data 2021, Day 8: Press Release (Over)used Words

Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]

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12 Days of Data 2021, Day 7: Press Release Statistics

12 Days of Data 2021, Day 7: Press Release Statistics

Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]

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12 Days of Data 2021, Day 6: SEO Page Decay Statistics

12 Days of Data 2021, Day 6: SEO Page Decay Statistics

Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]

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INBOX INSIGHTS, December 15, 2021: Checking In, The 12 Days of Data

INBOX INSIGHTS: Checking In, The 12 Days of Data (12/15) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » Checking In Every week when I sit down and write this newsletter I try and think about past experiences and how they might apply to a lesson in business. […]

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{PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review

{PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review

In this episode of In-Ear Insights, Katie and Chris review a case study of a client who was missing attribution data on more than 75% of their website visitors. When your data is that dirty, making good, data-driven decisions is all but impossible. Watch or listen as they talk through what happened and some ways […]

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12 Days of Data 2021, Day 4: Tiktok Trending Videos

12 Days of Data 2021, Day 4: Tiktok Trending Videos

Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]

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