CAN I BELIEVE WHAT I READ

{PODCAST} In-Ear Insights: Can I Believe What I Read?

In this week’s episode, Katie and Chris tackle news media’s usage of data. Is what you read believable? How would you go about proving it? We examine some recent claims in Bloomberg and Business Insider about racial slurs on Twitter and the process for verifying that claim, extending it to the role data-savvy organizations should […]

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INBOX INSIGHTS, November 2, 2022: User Stories and Requirements Gathering, Direct Traffic

INBOX INSIGHTS: User Stories and Requirements Gathering, Direct Traffic (11/2) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » November One Click Poll! Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! […]

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So What? Content Marketing – subscription versus advertising

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on content marketing. We walk through the differences in subscription and advertising models, competing […]

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content marketing analytics

Content Marketing Analytics

This data was originally featured in the July 7, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/07/inbox-insights-july-7-2022-outdated-plans-personal-branding-content-marketing-analytics/ In this week’s Data Diaries, let’s try to solve a content marketing analytics mystery. While I was preparing for this week’s podcast episode, I stumbled across an article from early in the year talking about the different factors that make up […]

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PPC ad performance

PPC Ad Performance

This data was originally featured in the August 24, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-24-2022-vague-content-ppc-ad-performance-market-research/ In this week’s Data Diaries, let’s look at some PPC ad performance. One of the questions we’re always asking ourselves as marketers is whether or not there are ways to improve the efficiency of our ads. What could we do to […]

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So What? YouTube Handles and what marketers should know

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on YouTube Handles. We walk through what they are, what marketers need to know, […]

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INBOX INSIGHTS, October 26, 2022: Building Trust, Amazon Reviews Data

INBOX INSIGHTS: Building Trust, Amazon Reviews Data (10/26) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » How Do You Build Trust? How do you build trust? Consistency. Let me explain. A question I get asked a lot is, “How do I delegate more?” Which is usually […]

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DO YOU NEED TO BE AN SEO EXPERT IN 2023

{PODCAST} In-Ear Insights: Do I Need To Be an SEO Expert in 2023?

In this episode, Katie and Chris discuss the evolution of SEO and where it’s going, where AI and machine learning fit in, and what trends to be aware of as you create content and optimize it for search in 2023. Tune in to learn more! Watch the video here: Can’t see anything? Watch it on […]

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community activity

Community Management and Community Activity

This data was originally featured in the August 31, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-31-2022-community-management-members-only-social-media/ In this week’s Data Diaries, let’s expand on what Katie talked about with community management and community activity. When it comes to any kind of community, one of the things you want to know is how you’re doing. For Analytics for […]

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