So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on setting up A/B tests for ChatGPT. We walk through why set up is vital […]
How do you build trust? Consistency. Let me explain. A question I get asked a lot is, “How do I delegate more?” Which is usually followed up with something to the effect of “I don’t trust that anyone can do it the way that I can”. Sound familiar? Yes, me too. I’ve been there. Today […]
INBOX INSIGHTS: Good and Bad Advice, Conventional Metrics (3/1) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! How to Tell Good Advice From Bad Advice People are willing to tell you want to do, whether you want to hear it or not. This means we often get a […]
Read More… from INBOX INSIGHTS, March 1, 2023: Good and Bad Advice, Conventional Metrics
In this week’s In-Ear Insights, Katie and Chris discuss how to set up a testing plan for measuring ChatGPT and whether it is working for you or not. From time savings to risk mitigation, think about the different ways large language models could be improving your business, then develop a measurement plan to see if […]
Read More… from In-Ear Insights: Measuring ChatGPT Performance
This data was originally featured in the September 28, 2022 newsletter, found here: https://www.trustinsights.ai/blog/2022/09/inbox-insights-september-28-2022-failure-points-in-measurement-meeting-software/ In this week’s Data Diaries, let’s look at something a little offbeat, meeting software. This morning, I was having trouble with a client’s Zoom login to sign into a meeting with them, and as I was waiting for the powers that […]
Read More… from It’s Zoom’s world and we’re just living in it. The rise of meeting software.
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on competitive intelligence. We walk through the tools used to gather competitive intelligence data and […]
You don’t need yet one more opinion on what’s happening on Twitter, right? I didn’t think so. In that case, I’m going to talk about how we are creating user stories to gather our own requirements. I’ve been struggling to get a handle on my sales data. We have a CRM but because we’re a […]
Read More… from User stories and CRM go together like peanut butter and jelly.
INBOX INSIGHTS: Personality Tests, Purchase Frequency Analysis (2/22) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! The Risks of a Personality Test Do you know yourself well enough to say what your personality type is? Maybe a better question is asking whether or not you’ve ever taken a […]
Read More… from INBOX INSIGHTS, February 22, 2023: Personality Tests, Purchase Frequency Analysis
In this week’s In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it’s useful as a metric, and what your next steps should be to find […]
This data was originally featured in the October 5, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-5-2022-business-cases-for-strategy-recession-indicators/ In this week’s Data Diaries, let’s talk about setting expectations around economic events like recessions. The other day, a friend shared this on LinkedIn: “A lot of people estimate this recession will last five years. It means that you’ll read many […]
Read More… from How to predict recessions using data indicators
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