content republishing

Does Content Republishing Work?

This data was originally featured in the March 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-24-2021-spring-cleaning-3-year-anniversary-content-republishing/ In this week’s Rear View Mirror, we dig into the latest metrics on content republishing. How much content are we republishing, and does republishing work? In past issues, we’ve examined the art of republishing content and previously concluded that it does […]

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the unaware audience

The unaware audience

“How do I get more leads?” is usually the first question we hear from prospects and clients. It’s a great question to start with, but it’s not the only question you should be asking. If you’re in the B2B segment, you know that it functions differently from B2C efforts. There is a lot more education […]

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{PODCAST} In-Ear Insights: When Metrics Go The Wrong Way

{PODCAST} In-Ear Insights: When Metrics Go The Wrong Way

In this week’s In-Ear Insights, Katie and Chris discuss what to do when your metrics and KPIs go the wrong way. How do you diagnose your marketing operations and prioritize what to fix? What things are a waste of time? Tune in to find out! Watch the video here: Can’t see anything? Watch it on […]

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INBOX INSIGHTS, June 1, 2022: Google Analytics 4 Course, Metrics Going the Wrong Way, Analytics as a Mirror

INBOX INSIGHTS: Google Analytics 4 Course, Metrics Going the Wrong Way, Analytics as a Mirror (6/1) :: View in browser Take our new Google Analytics 4 for Marketers Course » Did you hear? We just launched our Google Analytics 4 course! You probably got our sales email yesterday. But here I am talking about it […]

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title case

What effect does Title Case have on engagement of Instagram posts?

This data was originally featured in the March 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-10-2021-title-case-in-social-posts-becoming-data-driven-ga4-easy-wins/ In this week’s Rear View Mirror, we’ll answer Diana’s question. What effect does Title Case have on engagement of Instagram posts? To answer this question, we have to do a few things. First, we need to import captions/descriptions from Instagram, then […]

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Anti-LGBTQ+ Hate Crime Data, 2022 Edition

Anti-LGBTQ+ Hate Crime Data, 2022 Edition

Part of Pride Month is acknowledging that while American society has come a long way towards accepting lesbians, gays, bisexuals, transgender, and queer folks, there’s still a long way to go and a lot of work for all of us to do. In particular, over the past 10 years we’ve seen some disturbing trends in […]

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Getting more out of GSC

Getting more out of Google Search Console

With everyone talking about the recent Google announcement, there has been a lot of discussion about moving from Universal Analytics to Google Analytics 4. You know what’s not being talked about enough? All the other systems that GA4 will touch and what it means if you don’t get set up correctly from the start. In […]

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INBOX INSIGHTS, May 25, 2022: Google Analytics Demographic Data, Instagram Performance, Server-Side Tagging

INBOX INSIGHTS: Google Analytics Demographic Data, Instagram Performance, Server-Side Tagging (5/25) :: View in browser Watch our free on-demand webinar, Customer Care Through the Customer Journey » Are You Using Your Demographic Data? This week I’ve been working with Chris to QA and finalize our new Google Analytics 4 course (coming soon!). Something interesting happens […]

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{PODCAST} In-Ear Insights: Understanding Server-Side Tagging

{PODCAST} In-Ear Insights: Understanding Server-Side Tagging

In this week’s In-Ear Insights, Katie and Chris review the basics of what server-side tagging is, why it’s important, and how it works. Using Google Tag Manager’s server-side edition as the example, we look at why companies like Facebook are pushing it so much, and what benefits – and hurdles – server-side tagging presents. Tune […]

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