So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on email marketing. We walk through cleaning your subscriber list and re-engaging your audience. Catch […]
Last week I came across a new business in my town. It’s a small, organic, family-owned grocery store and deli. I’ve seen them trying to open for the past year. I happened to be passing by and was surprised to see that there were lights on inside. When I went in, the owners were milling […]
INBOX INSIGHTS: Disadvantages of Predictive Analytics, SEO A/B Testing (1/5) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » Disadvantages of Predictive Analytics In 2018, back when I was fresh-faced, full of energy, and had an endless well of optimism, I wrote this blog about the issues with […]
In this episode of In-Ear Insights, Katie and Chris talk about local SEO and the four key sets of local SEO basics – technical SEO, on-site local SEO, content, and off-site local SEO. Learn the basics and what companies local SEO benefits most. Watch the video here: Can’t see anything? Watch it on YouTube here. […]
We’re about a week and a half out from US Thanksgiving (as I write this). I assume you’re knee-deep in planning mode. You’re planning your menu. You’re planning for any travel. And on top of that, you’re planning your 2022 marketing strategy. Right? I’m not. It’s not that I’m not thinking about what I want […]
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 12: Slack and Discord Communities
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 11: Content Republishing
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 10: Top News and Web Content
INBOX INSIGHTS: Happy Holidays From Trust Insights (12/22) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » Checking In Well, friends. We just about made it to the end of 2021. There have been ups and there have been downs. Hopefully for you, more ups than downs. This […]
Read More… from INBOX INSIGHTS, December 22, 2021: Happy Holidays From Trust Insights
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris walk through the AI and Machine Learning Lifecycle. When you’re thinking about deploying artificial intelligence and machine learning in your organization, especially for marketing purposes, what are the steps in the process you need to consider? Listen in and discover what basic […]
Read More… from {PODCAST} In-Ear Insights: Exploring the AI/ML Lifecycle
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