by Katie Robbert | Nov 8, 2019 | google analytics, predictive analytics
“How do I know the effectiveness of my channels to drive traffic?” We hear this question all the time and the problem with answering this is that we could only look historically at what happened, and guess about the future. Until now. Using machine learning-powered...
by cspenn | Nov 7, 2019 | email, newsletter
The ad copy read, “Are you recession-proof?” This week, Katie and I were talking about recession planning, especially seeing the weakness in numbers like the OECD Business Confidence Index. Katie remarked that she didn’t like the phrase, even though the concept was...
by cspenn | Nov 6, 2019 | marketing, planning, podcast, SEO
In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on...
by Katie Robbert | Nov 4, 2019 | week in review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Four Big Factors Shaping the Future of...
by Katie Robbert | Nov 1, 2019 | google analytics
Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. In part 2, we put together a test plan. Read part 1...
by cspenn | Oct 30, 2019 | email, newsletter
What’s in the labs? Last week, I stumbled upon an old presentation I delivered at a previous company about what my department was working on, what was in the labs a few years ago. It was a nostalgic look back, especially since what was in the labs then has since...
by cspenn | Oct 30, 2019 | analytics, dashboards, google data studio, marketing, marketing technology, podcast
In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if...
by Katie Robbert | Oct 28, 2019 | data science, week in review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Everything a Data Scientist Should...
by cspenn | Oct 26, 2019 | artificial intelligence, content marketing, influencer marketing, machine learning, marketing, SEO
On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let’s...
by Katie Robbert | Oct 25, 2019 | google analytics, planning
Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Now let’s dive into how to...