So What? How do I clean and prep my data for analysis – part 2
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on prepping your data for...In the Headlights, February 3, 2021: Doing The Homework, Community Management, PPP Loan Database
Doing The Homework, Community Management, PPP Loan Database Learn how to use social media data to improve your SEO in this new paper from Trust Insights and Talkwalker » Who’s Doing Their Homework? This past week, we had something of an amusing situation here at the...
{PODCAST} In-Ear Insights: Essence of Community Management
In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re building are set up for success? Listen in as they diagnose the...
Marketing Analytics, Data Science and Leadership – February 1, 2021 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. 12 of the Best AI Chatbots for 2021 via...
So What? How do I clean and prep my data for analysis part 1
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on the basics of a data...In the Headlights, January 27, 2021: MarTech Backups, Federal Reserve Bank Data, SEO for Customer Retention
MarTech Backups, Federal Reserve Bank Data, SEO for Customer Retention Learn how to use social media data to improve your SEO in our new paper » What’s Your MarTech Backup Plan? I’ve noticed with an alarming increase in frequency in the last few months that some of...
{PODCAST} In-Ear Insights: SEO and Customer Retention
In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy...
Marketing Analytics, Data Science and Leadership – January 25, 2021 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. The University of Pisa leans into the I/O...In the Headlights, January 20, 2021: SEO Strategy, Dark Search, Crisis Marketing
SEO Strategy, Dark Search, Crisis Marketing Will SEO Work For You? Last week, one of our readers, Mark, wrote in saying that he was pessimistic about SEO, particularly for smaller businesses. I thought this was a discussion point worth exploring; like every channel,...Free Weekly Newsletter
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