AISKILLS

AI Skills Training

This blog was originally featured on the September 25th, 2025 newsletter found here: INBOX INSIGHTS, September 24, 2025: AI Skills Training, Process Documentation with AI How to Advocate for AI Skills Training Today, let’s answer a reader question: “How do we convince executives and enablement leaders to invest in improving AI skills across the workforce?” […]

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INBOX INSIGHTS: The Case for Knowledge Blocks, Making Events Valuable (2025-10-29)

INBOX INSIGHTS: The Case for Knowledge Blocks, Making Events Valuable (2025-10-29) :: View in browser 👉 Watch our MAICON 2025 session, From Text to Video in Seconds, a session on AI video generation! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Case for Knowledge Blocks Last week, I spent several hours […]

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In-Ear Insights: How to Create Effective Reporting

In-Ear Insights: How to Create Effective Reporting

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, […]

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Process Documentation with AI

Process Documentation with AI

In this week’s Data Diaries, let’s talk about breaking down a process. This is something that Katie advises all the time in things like our AI-Ready Strategist Course. One of my favorite tricks for doing this is, unsurprisingly, to use AI. Here’s how. First, open the voice memos app or voice transcription app of your choice. […]

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So What Getting started with Claude Skills

So What? Getting started with Claude Skills

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn about Claude skills and what they can do for you. Create and implement your own […]

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AIDECISIONING

AI Decisioning

This blog was originally featured in the September 17th, 2025 newsletter found here: INBOX INSIGHTS: AI Decisioning, Deep Fact Checking Should You Let AI Make Your Decisions? Last week, I found myself standing in my kitchen at 5 AM, staring at my coffee maker while my brain was already spinning with the day ahead. Forty-seven […]

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INBOX INSIGHTS, October 22, 2025: Getting Started with Workflow Automation, Multidimensional People

INBOX INSIGHTS: Getting Started with Workflow Automation, Multidimensional People (2025-10-22) :: View in browser 👉 Watch our MAICON 2025 session, From Text to Video in Seconds, a session on AI video generation! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Getting Started with Workflow Automation I was at MAICON last week, and […]

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In-Ear Insights: Generative AI for Marketers at MAICON 2025

In-Ear Insights: Generative AI for Marketers at MAICON 2025

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You’ll master the critical thinking and […]

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factchecking

Deep Fact Checking

This data was originally featured in the September 17th newsletter found here: INBOX INSIGHTS: AI Decisioning, Deep Fact Checking In this week’s Data Diaries, let’s talk about a powerful use case for AI deep research that almost no one knows about: Fact checking. With any given document you have, you can give the AI deep […]

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Whatyoupayfor

You Get What You Pay For

This blog was originally featured in the September 10th, 2025 newsletter found here: INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches You Really Do Get What You Pay For Last week, my dog walker spent exactly ten minutes with my dog. She took her outside, gave her quality attention, […]

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