Blog - Page 2 of 13 - Trust Insights Marketing Data & Analytics Consulting

Marketing to Machines: the B2M segment

by Katie Robbert | Mar 22, 2019 | artificial intelligence, machine learning, marketing

As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving. Your marketing plans involve methods to engage with people on different platforms, build brand awareness, and...

[PODCAST] In-Ear Insights: Learning, Training, and Professional Development

by cspenn | Mar 20, 2019 | learning, marketing, podcast, professional development, team, training

In this week’s In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly...

New Research: Social Media Influencer Benchmarks for Instagram, Facebook, and Twitter

by cspenn | Mar 15, 2019 | analytics, marketing, Marketing Insights, social media

For our one-year anniversary, we contemplated many ways to celebrate. Cake. Self-indulgent blog posts filled with navel gazing. Office party. All the things companies normally do to celebrate a milestone. The catch is, of course, that these things matter to no one...

[PODCAST] In-Ear Insights: How To Plan for Chatbots

by cspenn | Mar 13, 2019 | artificial intelligence, chatbots, customer experience, data science, marketing

In this episode of In-Ear Insights, listen as Katie and Chris discuss chatbots in marketing. What are chatbots good at? What are they bad at? Will chatbots take your job? How do you build the training library of questions a chatbot should answer? Katie and Chris also...

When charts go wrong and how to fix them

by Katie Robbert | Mar 8, 2019 | analytics, insights, marketing

We’re far from perfect and we don’t always get things right the first time. We’re continually learning from our mistakes with the goal of personal and professional growth. At Trust Insights, we strongly believe in our core values in want to live up...

[PODCAST] In-Ear Insights: Conference and Event Content Marketing

by cspenn | Mar 6, 2019 | conferences, content, events, marketing, strategy

In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively at events? Listen in as they discuss...

Identifying Influencers at Adobe Summit and #MKTGnation

by John Wall | Mar 1, 2019 | events

Trust Insights’ event heat maps are an easy way to identify who the influencers are at an event. In the past, people would monitor social media to see the most active people at events based on their posts, or (even less relevant) their follower counts. Taking...

[PODCAST] In-Ear Insights: Customer Experience Analytics

by cspenn | Feb 27, 2019 | Uncategorized

In this episode, Katie and Chris review the field of customer experience analytics. What are customer experience analytics, and what comprises their components? From simple data points like returning users to the website to Net Promoter Scores, join them on a walk...

How Much Do Hashtags Matter on Facebook and Instagram?

by cspenn | Feb 22, 2019 | analytics, facebook, instagram, marketing, Marketing Insights, social media

One of the perennial questions asked by social media marketers is, how much do hashtags matter? Should we use them? How many? After all, we’ve all see Instagram posts that are #unreadable #because #of #how #many #hashtags #are #crammed #into #the #post. Is this...

[PODCAST] In-Ear Insights: Data Visualization Tips and Tricks

by cspenn | Feb 20, 2019 | analytics, data science, marketing

In this episode of In-Ear Insights, Katie and Chris talk about how to work with data and visualize it more effectively. Data visualization is a skill not taught in schools, and it’s equal part art and science. Tune in to hear their tips about what’s the...