INBOX INSIGHTS, January 5, 2022: Disadvantages of Predictive Analytics, SEO A/B Testing

INBOX INSIGHTS: Disadvantages of Predictive Analytics, SEO A/B Testing (1/5) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » Disadvantages of Predictive Analytics In 2018, back when I was fresh-faced, full of energy, and had an endless well of optimism, I wrote this blog about the issues with […]

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planning

Marketing Planning – a different approach

We’re about a week and a half out from US Thanksgiving (as I write this). I assume you’re knee-deep in planning mode. You’re planning your menu. You’re planning for any travel. And on top of that, you’re planning your 2022 marketing strategy. Right? I’m not. It’s not that I’m not thinking about what I want […]

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12 Days of Data 2021, Day 12: Slack and Discord

12 Days of Data 2021, Day 12: Slack and Discord Communities

Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]

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12 DAYS OF DATA 2021 CONTENT REPUBLISHING

12 Days of Data 2021, Day 11: Content Republishing

Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]

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12 DAYS OF DATA 2021 TOP NEWS AND WEB TOPICS

12 Days of Data 2021, Day 10: Top News and Web Content

Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]

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INBOX INSIGHTS, December 22, 2021: Happy Holidays From Trust Insights

INBOX INSIGHTS: Happy Holidays From Trust Insights (12/22) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » Checking In Well, friends. We just about made it to the end of 2021. There have been ups and there have been downs. Hopefully for you, more ups than downs. This […]

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{PODCAST} In-Ear Insights: Exploring the AI/ML Lifecycle

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris walk through the AI and Machine Learning Lifecycle. When you’re thinking about deploying artificial intelligence and machine learning in your organization, especially for marketing purposes, what are the steps in the process you need to consider? Listen in and discover what basic […]

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