Blog - Page 2 of 107 - Trust Insights Marketing Analytics Consulting

How do you decide when to hire an agency vs. freelancers?

Posted on March 20, 2023 by Emilee Joseph

How do you decide when to hire an agency vs. freelancers? A listener asked us about this topic on the In-Ear Insights Podcast, and we wanted to share our thoughts because it’s an interesting topic with many different answers. Is it a time gap or a skills gap? The reason you bring in any external […]

So What? It’s our birthday – 5 years of Trust Insights

Posted on March 17, 2023 by Emilee Joseph

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch it on YouTube Live. Be sure to subscribe and follow, so you never miss an episode! In this week’s episode of So What? We focus on the origin story of Trust Insights. We talk through what we’ve learned […]

Social media is a mess but there are alternative data sources for voice of the customer

Posted on March 16, 2023 by Emilee Joseph

Social media is a mess. Data privacy is getting more stringent. Budgets are getting cut left and right. How are marketers supposed to know what their audience wants and deliver content and campaigns that resonate? What are the alternative data sources beyond social media? In 2020, I wrote this 4 part series on the Voice […]

In-Ear Insights: Data Storytelling and Complex Explanations

Posted on by cspenn

In this week’s In-Ear Insights, Katie and Chris tackle an audience question: “Any general advice to simplify data explanations for decision makers who can’t follow a complex explanation (which always sounds like you are trying to cover for something)?” We look at what makes an explanation difficult or complex, and how to emotionally involve stakeholders […]

Podcast landscaping tour

Posted on March 14, 2023 by Emilee Joseph

This data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlight…risis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcast landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. […]

What is marketing intelligence and how can it help your business?

Posted on March 13, 2023 by Katie Robbert

What is marketing intelligence? Marketing intelligence is the process of gathering and analyzing data related to customer behavior, market trends, and competitor activity in order to inform your marketing. Think of it as really focused research and data collection. Gathering marketing intelligence is an essential tool for businesses of all sizes. Marketing intelligence is more […]

So What? What is the PESO Model™?

Posted on March 10, 2023 by Emilee Joseph

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on the PESO Model™. We walk through what it is with creator Gini Dietrich, how […]

Contextual content is just a fancy way of saying preferred content based on our interests

Posted on March 9, 2023 by Emilee Joseph

This week, we dive into contextual content. For the past couple of weeks, we’ve been talking about data privacy, the voice of the customer, and personalized marketing experiences. So, let’s tie it all together. Contextual content is just a fancy way of saying content people want based on their interests. A few months ago I […]