Blog - Page 2 of 26 - Trust Insights Marketing Data & Analytics Consulting

Google Analytics Channel Traffic Forecast

by Katie Robbert | Nov 8, 2019 | google analytics, predictive analytics

“How do I know the effectiveness of my channels to drive traffic?” We hear this question all the time and the problem with answering this is that we could only look historically at what happened, and guess about the future. Until now. Using machine learning-powered...

In the Headlights: November 7, 2019 Issue

by cspenn | Nov 7, 2019 | email, newsletter

The ad copy read, “Are you recession-proof?” This week, Katie and I were talking about recession planning, especially seeing the weakness in numbers like the OECD Business Confidence Index. Katie remarked that she didn’t like the phrase, even though the concept was...

{PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT

by cspenn | Nov 6, 2019 | marketing, planning, podcast, SEO

In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on...

Marketing Analytics, Data Science and Leadership – November 4, 2019 Week In Review

by Katie Robbert | Nov 4, 2019 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Four Big Factors Shaping the Future of...

Data Driven A/B testing – part 3

by Katie Robbert | Nov 1, 2019 | google analytics

Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. In part 2, we put together a test plan. Read part 1...

In the Headlights: October 30, 2019 Issue

by cspenn | Oct 30, 2019 | email, newsletter

What’s in the labs? Last week, I stumbled upon an old presentation I delivered at a previous company about what my department was working on, what was in the labs a few years ago. It was a nostalgic look back, especially since what was in the labs then has since...

{PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B

by cspenn | Oct 30, 2019 | analytics, dashboards, google data studio, marketing, marketing technology, podcast

In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if...

Marketing Analytics, Data Science and Leadership – October 28, 2019 Week In Review

by Katie Robbert | Oct 28, 2019 | data science, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Everything a Data Scientist Should...

AI and SEO in the Post-BERT World: What Marketers Need to Know

by cspenn | Oct 26, 2019 | artificial intelligence, content marketing, influencer marketing, machine learning, marketing, SEO

On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let’s...

Data-Driven A/B testing – part 2

by Katie Robbert | Oct 25, 2019 | google analytics, planning

Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Now let’s dive into how to...