INBOX INSIGHTS: When Is a Deal Dead, AI Software Clean Rooms (2026-10-21) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When is a deal dead? Despite all the advances with AI, I […]
Read More… from INBOX INSIGHTS: When Is a Deal Dead, AI Software Clean Rooms (2026-10-21)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their takeaways from MAICON 2026, including Katie’s sold-out Claude for Business workshop and the shift from AI basics to security, governance, and optimization. You’ll learn why most people can’t calculate the ROI of AI—and how to fix it by measuring a […]
Our Trust Insights RAFT Responsible AI framework asks every organization to “minimize bias as much as possible” under its Fairness pillar. That language sounds responsible. It also sets no threshold. A standard without a threshold cannot fail. A company can always claim it tried its best. No one outside that company can prove otherwise. Fairness […]
INBOX INSIGHTS: How to Measure the ROI of AI, Using Conference Data For Content Gaps (2026-10-14) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 How do you measure the ROI of AI? […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! An AI agent can take a lot of busywork off your plate, but only if you can trust it with your files. In […]
Read More… from So What? What’s New in Agentic AI Assistants
AI Isn’t Your Leadership Team If you built a “virtual CFO” this year, or a “virtual head of ops,” or a “virtual chief of staff,” I need to tell you something. You didn’t build a leadership team. You built a very fast research assistant with a title. I want to say that plainly because I […]
INBOX INSIGHTS: What Happens When You’re Too Good, Practical Responsible AI Part 5 (2026-10-07) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What happens when you’re too good? I’ve spent the last […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why your current prompting habits need an overhaul. You will discover why old ways of talking to computers fail with today’s smart tools. You will learn how to build a simple five-step guide that keeps your projects on track. You will […]
Read More… from In-Ear Insights: The 5P Framework by Trust Insights™ and Agentic Prompting
When Katie Robbert and I first sketched out RAFT together on the podcast back in 2024, I proposed the framework on the spot: “I’m going to call it RAFT — respect for human values, accountability, fairness, and transparency as the four linchpins for where you should be thinking, applying those principles to each of the […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Christopher Penn and John Wall explain how the LinkedIn algorithm actually decides who sees your posts. You’ll learn why reach […]
Read More… from So What? What’s New with the LinkedIn Algorithm
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