Marketing Analytics, Data Science and Leadership – June 8, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. All you need to know about symbolic...
How to be an Ally: Educate, Donate, Volunteer
The world is on fire. The most common sentiment that I see is “I don’t know what to say” and “I don’t know how to support” – well that and “you’re doing it wrong”. There are a lot of people telling us how to feel, what we’re saying is incorrect, or not enough....
{PODCAST} In-Ear Insights: Data-Driven Decisions and Social Good
In this week’s In-Ear Insights, Katie and Chris look at the upcoming release of hate crime data analysis and broader implications. When data collection is flawed or missing, how do you still make decisions? What do you do when you have to do something because...
Cheese of the Week Predictive Forecast: 2020 edition
Who loves cheese? Lots of people love cheese and next week is National Cheese Day (June 4th) here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. We first ran this forecast in 2019 for National Cheese day and since...
{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics
In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to...
Marketing Analytics, Data Science and Leadership – May 25, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How machines see: everything you need to...
Overused Pandemic Terms and Phrases
Every week we offer up a bite-sized chunk of interesting data to get you thinking. This week, we took a look at the terms and phrases that marketers were using to talk about the current pandemic. Not receiving our free weekly newsletter? You can sing up here:...
{PODCAST} In-Ear Insights: Transparency in Research and Data
In this week’s In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact...
Marketing Analytics, Data Science and Leadership – May 18, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Intel partners with Penn Medicine to...Free Weekly Newsletter
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