Plan to do nothing with your marketing
What are your three plans? In many conversations about planning, we often talk about the different types of plans we’ll need to account for various outcomes. My favorite style of planning is the three plans: Best case scenario Worst case scenario Most probable...
{PODCAST} In-Ear Insights: Data Science 101 at #SMMW20
In this episode of In-Ear Insights, you’ll enjoy the Data Science 101 session at Social Media Marketing World given by Chris. An off-the-books speaker meetup talk, this is the first time this content has been shown publicly, and due to A/V issues, the slides...
Marketing Analytics, Data Science and Leadership – March 2, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Top 15 Digital Marketing Strategies for...
Training Your Machine Learning Model with Your “Day In The Life”
I remember years ago when I was talking with Mike Volpe and he said with a bit of frustration “Marketers are lazy.” This is a problem since training a machine learning model for any kind of marketing is a lot of labor. Of course, you have to keep in mind...
Trust Insights in Brooklyn May 11th
madconNYC is running May 12-13 in Brooklyn and we’re going to be doing a pre-conference bootcamp limited to 20 attendees. Christopher and John will run a hands-on session covering: Introduction to Predictive Analytics: learn what predictive analytics is, why...
{PODCAST} In-Ear Insights: Should You Be a Data Scientist?
In this episode of In-Ear Insights, Katie and Chris discuss whether or not you need data science skills to be an effective marketer. Find out the answer, plus why machines won’t be taking your job any time soon, as well as some helpful tips for growing your...
Marketing Analytics, Data Science and Leadership – February 24, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Death of Data Scientists: Will AutoML...
Ethics and Bias in Artificial Intelligence starts with you
Ethics and bias in data collection, marketing, and general business are hot topics right now. Why? Artificial Intelligence is changing the way we make decisions and doing the work for us. You can catch the discussions here: {PODCAST} In-Ear Insights: Marketing...
{PODCAST} In-Ear Insights: Marketing Analytics, Ethics, and Data Privacy
In this week’s In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers’ right to privacy. What should marketers be collecting? What shouldn’t they? What are the implications...Free Weekly Newsletter
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