Blog - Page 2 of 9 - Trust Insights

Why you should volunteer to use your marketing powers for good

by Katie Robbert | Nov 16, 2018 | Uncategorized

“With great power comes great responsibility.” – Uncle Ben When you’re in a position to give back, are you obligated to do so? Absolutely not. It’s a personal choice. But there is a lot is going on in this world right now which isn’t great. And it tends to leave us...

MarketingProfs B2B Forum Attendee Success Guide

by cspenn | Nov 12, 2018 | events

MarketingProfs B2B Forum is the place to be for B2B marketers at every level. Ann Handley and the team at MarketingProfs do an amazing job of putting on this show each year. Getting the most out of the show requires some advance preparation. For first-timers (and...

Powering Customer Experience with Predictive Analytics – Purchase

by Katie Robbert | Nov 9, 2018 | artificial intelligence, customer experience, predictive analytics

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even...

Get to know: John J Wall

by Katie Robbert | Nov 8, 2018 | team

You know the Trust Insights team for the work we do. Did you know that there are humans behind the machines? Believe it. We thought you’d enjoy getting to know us on a more personal level. Here are some things you might not know about Partner John J Wall: Do you...

Get to know: Katie Robbert

by Katie Robbert | Nov 8, 2018 | team

You know the Trust Insights team for the work we do. Did you know that there are humans behind the machines? Believe it. We thought you’d enjoy getting to know us on a more personal level. Here are some things you might not know about Co-Founder Katie Robbert:...

Get to know: Christopher S. Penn

by Katie Robbert | Nov 8, 2018 | team

You know the Trust Insights team for the work we do. Did you know that there are humans behind the machines? Believe it. We thought you’d enjoy getting to know us on a more personal level. Here are some things you might not know about Co-Founder Christopher S....

Powering Customer Experience with Predictive Analytics – Evaluation

by Katie Robbert | Nov 2, 2018 | artificial intelligence, customer experience, predictive analytics

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even...

Free NaNoWriMo Emotion Arc Analyzer for Authors and Proofreaders

by cspenn | Nov 1, 2018 | artificial intelligence, machine learning, marketing, text mining, writing

It’s the start of National Novel Writing Month, or NaNoWriMo. One of the challenges of writing at scale is ensuring that your individual chapters and the work overall fit the emotional arc needed to hook a reader and keep them reading, especially if you publish a...

In-Ear Insights Podcast: What Is Machine Learning?

by cspenn | Oct 31, 2018 | artificial intelligence, data science, machine learning

In this week’s episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they tackle the basics of machine learning and artificial intelligence. What is machine learning? How is it different from artificial intelligence? What are good and...

Top Resources for AI, Data Science, and Machine Learning for Marketers

by cspenn | Oct 26, 2018 | artificial intelligence, data science, machine learning, marketing, marketing technology

A question I’m asked almost daily now is, “what are the best resources for getting started with data science, machine learning, and AI, especially for marketers?” This list will be updated from time to time as new resources become available, but the basics should...