INBOX INSIGHTS, November 16, 2022: Contextual Content, Social Media Changes

INBOX INSIGHTS: Contextual Content, Social Media Changes (11/16) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » Contextual Content The past couple of weeks we’ve been talking about data privacy, the voice of the customer, and personalized marketing experiences. This week, I want to try and tie it all together with […]

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HOW TO ADAPT FOR THE COOKIELESS FUTURE

{PODCAST} In-Ear Insights: How To Adapt For The Cookieless Future

In this week’s In-Ear Insights, Katie and Chris tackle the question on every advertiser’s mind: how to adapt for the cookieless future? What should we do about the cookieless future? What things should marketers know – what’s going away? What’s still available? What strategies should marketers pursue to no longer rely on third party data […]

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NPS

Calculating your Net Promoter Score using Google Analytics

This data was originally featured in the October 12, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-12-2022-the-importance-of-people-nps-scores-in-ga-4/ In this week’s Data Diaries, let’s talk about (Net Promoter Score™) NPS scoring and how we implement our own variation of it at Trust Insights. You might have seen our poll in last week’s newsletter that looked like this: How likely […]

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livestream header

So What? Getting started with Mastodon

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on getting started with Mastodon. We walk through what Mastodon is, how to sign […]

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failure points of a measurement strategy

Five failure points of a measurement strategy

A few weeks ago I gave a talk on the five failure points of a measurement strategy. In that talk, I covered the 5Ps of Change Management and how to identify and avoid these failure points. Here are the main takeaways. Purpose – What is the question you’re trying to answer? People – Who are […]

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INBOX INSIGHTS, November 9, 2022: Voice of the Customer

INBOX INSIGHTS: Voice of the Customer (11/9) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » Voice of the Customer Social media is a mess. Data privacy is getting more stringent. Budgets are getting cut left and right. How are marketers supposed to know what their audience wants and deliver content […]

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HOW TO CUSTOMIZE CONTENT WITHOUT THE DATA

{PODCAST} In-Ear Insights: How to Customize Content Without the Data?

In this episode of In-Ear Insights, Katie and Chris talk about personalization and customization of content. In an era when privacy regulations are throttling data marketers can obtain and the media environment is in total chaos, how do we still manage to customize and personalize? In order to customize your content without data about people, […]

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seo research

How to do SEO research

This data was originally featured in the July 13, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/07/inbox-insights-july-13-2022-seo-and-research-missing-keywords-diminishing-returns/ In this week’s Data Diaries, let’s dig beneath the surface of a recent SEO news story. Not too long ago, the folks at AHREFS dropped a bombshell of sorts on the SEO community by showcasing that Google Search Console suppressed up […]

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basics of data visualization

The basics of data visualization

What is data visualization? Data visualization is a process of representing data using graphical means. It is an effective way of communicating large and complex data sets. It is also the most efficient method to help your stakeholders make decisions with the data. By simplifying the data set from large tables and databases into a […]

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AI for content creation

Using AI for content creation

I am not a technical person. Strike that. I am a technical person in the sense that I understand it. I am not a technical person in the sense that I do it. Until now. As we’re thinking about the future of Trust Insights, we know that we need to continue to make artificial intelligence […]

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