Blog - Page 2 of 42 - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Why Consumer Recommendation Engines Fail

by cspenn | Aug 26, 2020 | artificial intelligence, machine learning, podcast

In this episode of In-Ear Insights, Chris and special guest John Wall discuss the state of consumer recommendation engines. Why are recommendations so narrow and ineffective many times? What could we do to improve them beyond what we get now? Listen in as we discuss...

Marketing Analytics, Data Science and Leadership – August 24, 2020 Week In Review

by Emilee Joseph | Aug 24, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to protect AI systems against...

The Secret to Preventing Outdated Marketing Knowledge

by cspenn | Aug 21, 2020 | email marketing, professional development

A friend and colleague filed a complaint with their university for teaching outdated course material about digital marketing, and for good reason. The materials they’re teaching are horrendously, hilariously out of date. Here are just a couple of snippets from...

{PODCAST} In-Ear Insights: When Algorithm Choices Go Wrong

by cspenn | Aug 19, 2020 | artificial intelligence, data science

In this week’s In-Ear Insights, Katie and Chris discuss what happens when junior or naive AI engineers or data scientists make bad choices for algorithms. Using an example from a writing analysis website, we discuss what went wrong, what an appropriate choice...

In the Headlights: August 19, 2020 Issue

by cspenn | Aug 19, 2020 | newsletter

Learn the 2020 State of Search Marketing from Directive Consulting in a new, free report » Test every assumption. We are living in (choose your favorite adjective) times, and with great uncertainty comes the necessity to re-prove past assumptions. Over the past...

Marketing Analytics, Data Science and Leadership – August 17, 2020 Week In Review

by Emilee Joseph | Aug 17, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How AI Is Disrupting The Marketing...

Why is digital advertising so bad?

by Katie Robbert | Aug 14, 2020 | advertising

Why is digital advertising so bad? Listen to the podcast here: https://www.trustinsights.ai/blog/2020/08/podcast-in-ear-insights-the-sorry-state-of-advertising/ A friend of mine recently sent me a link over SMS text to look at a piece of exercise equipment. I clicked...

{PODCAST} In-Ear Insights: The Sorry State of Advertising

by cspenn | Aug 12, 2020 | advertising, artificial intelligence, machine learning, marketing

In this episode of In-Ear Insights, Katie and Chris tackle the sorry state of digital advertising, and advertising in general. Why is advertising so terrible? Are companies and marketers focused on the wrong metrics? What are we doing with the data we collect, and...

In the Headlights: August 12, 2020 Issue

by cspenn | Aug 12, 2020 | newsletter

Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! I was browsing the virtual vendor hall at this week’s ContentTech Summit after one of the vendor representatives asked attendees why they weren’t more engaged in the...

Marketing Analytics, Data Science and Leadership – August 10, 2020 Week In Review

by Emilee Joseph | Aug 10, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Using data science to make better...