So What How to Make Your Own 2025 Wrap Up

So What? How to make your own 2025 wrap-up

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, you’ll learn how to build your own 2025 wrap-up using advanced AI tools. You’ll discover how to transform messy chat […]

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12 Days of AI Use Cases

12 Days of AI Use Cases Day 5: Quarterly Reviews

Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Quarterly Reviews. In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case […]

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INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases

INBOX INSIGHTS: Why Everyone Hates the CEO, End of Year Purchases (2025-12-10) :: View in browser 👉 Watch Katie Robbert’s MarketingProfs B2B Forum talk, Driving B2B Growth with AI Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why Everyone Hates the CEO I recently spent some time reading through a compilation of […]

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In-Ear Insights AI And the Future of Intellectual Property

In-Ear Insights: AI And the Future of Intellectual Property

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the present and future of intellectual property in the age of AI. You will understand why the content AI generates is legally unprotectable, preventing potential business losses. You will discover who is truly liable for copyright infringement when you publish AI-assisted […]

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Plotonplanning2

Lost the Plot on Planning Part 2

This piece was originally featured in the October 15th, 2025 newsletter found here: INBOX INSIGHTS, October 15, 2025: Lost the Plot on Planning Part 2, AI for Frameworks We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part 1? What problem are we actually trying to solve for our customers? That’s […]

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LOSTPLOTPLANNING

Lost the Plot on Planning

This post was originally featured in our October 8th, 2025 newsletter here: INBOX INSIGHTS, October 8, 2025: Lost the Plot on Planning, AI For Data Analysis, Part 1 We’ve Lost the Plot on Planning- Part 1 I’ve been in a lot of planning meetings lately. And I mean a lot. Here’s what I’m noticing: everyone’s talking […]

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So What Data Horror Stories

So What? Data Horror Stories

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights, you’ll learn about common data horror stories that can plague any marketing team, and […]

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In-Ear Insights: How to Create Effective Reporting

In-Ear Insights: How to Create Effective Reporting

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, […]

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Whatyoupayfor

You Get What You Pay For

This blog was originally featured in the September 10th, 2025 newsletter found here: INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches You Really Do Get What You Pay For Last week, my dog walker spent exactly ten minutes with my dog. She took her outside, gave her quality attention, […]

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DataBreaches

Small Data Breaches

This data was originally featured in the September 10th, 2025 newsletter found here: INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches In this week’s Data Diaries, let’s talk about cheerleaders and data breaches. My wife and I often take our dog for a walk in the local parks and […]

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