INBOX INSIGHTS: CEOs and Generative AI, 2023 Holiday Retail Season Planning (9/13):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! What Do CEOs Need to Do About Generative AI Employee Concerns? You’ve read plenty of articles about what C-Suite needs […]
Category: leadership
In-Ear Insights: Who Owns Your Data?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you […]
INBOX INSIGHTS, August 30, 2023: Foundations of Innovation, AI-Driven Pumpkin Spice
INBOX INSIGHTS: Foundations of Innovation, AI-Driven Pumpkin Spice (8/30):: View in browser 👉 đź“• Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost đź“• 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! đź“ş Innovation Starts With a Good Foundation […]
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The Role of AI in Agency Marketing: A Conversation with Katie Robbert
Artificial intelligence (AI) is transforming businesses, including marketing agencies. To understand how AI will impact agency marketing, Brooke Sellas of the Marketing Agency Show recently spoke with Katie Robert, CEO of Trust Insights, on their podcast. Can’t see anything? Watch it on YouTube here. Katie has extensive experience helping companies implement AI and manage organizational […]
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In-Ear Insights: In-Ear Insights: What Qualifies Someone As An Expert?
In this week’s In-Ear Insights, Katie and Chris discuss the six dimensions of expertise, and what constitutes someone being an expert or not. Learn what the 6 dimensions are and whether or not someone should be considered an expert. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the […]
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Anti-LGBTQ+ Hate Crime Data, 2023 Edition
Part of Pride Month is acknowledging that while American society has come a long way towards accepting lesbians, gays, bisexuals, transgender, and queer folks, there’s still a long way to go and a lot of work for all of us to do. As important as it is to celebrate diversity in things like sexual orientation […]
In-Ear Insights: Three Necessities for a New Business
In this week’s In-Ear Insights, Katie and Chris explore the three necessities for starting a new business. What three things, if you had to start over from scratch, would you need to make your business successful? You’ll learn what those necessities are, why they matter, and how to apply them to your business, whether it’s […]
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The risks of a personality test
This content was originally features in our February 22, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/02/inbox-insights-february-22-2023-personality-tests-purchase-frequency-analysis/. Do you know yourself well enough to say what your personality type is? Maybe a better question is asking whether or not you’ve ever taken a personality test, or used one to make decisions about your team. If you answered yes […]
INBOX INSIGHTS, March 15, 2023: Happy Fifth Birthday, Trust Insights
INBOX INSIGHTS: Happy Fifth Birthday, Trust Insights (3/15) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! Five years of Trust Insights – Lessons Learned (Almost) On this day, five years ago, I sat in my quiet house, stared at my laptop and then…nothing. I had no idea what […]
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{PODCAST} In-Ear Insights: Do You Need Ego To Be Successful?
In this episode, Katie and Chris tackle a question from a recent conference. An agency CEO asked whether or not a leader needed ego to be successful, particularly when they observed their competitors being bold and brash and also being more successful. Dig into our answers and find out whether ego is a help or […]
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