So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights, you’ll learn about common data horror stories that can plague any marketing team, and […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, […]
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This blog was originally featured in the September 10th, 2025 newsletter found here: INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches You Really Do Get What You Pay For Last week, my dog walker spent exactly ten minutes with my dog. She took her outside, gave her quality attention, […]
This data was originally featured in the September 10th, 2025 newsletter found here: INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches In this week’s Data Diaries, let’s talk about cheerleaders and data breaches. My wife and I often take our dog for a walk in the local parks and […]
This blog was originally featured in the September 3rd newsletter found here:INBOX INSIGHTS, September 3, 2025: Becoming AI Ready, Leading Economic Indicators Why Being “AI Ready” Is Really About Being Change-Ready A friend recently said something that perfectly captures what leaders across industries are experiencing: “I know AI needs to be part of our strategy, […]
This data was origially featured in the September 3rd, 2025 newsletter found here: INBOX INSIGHTS, September 3, 2025: Becoming AI Ready, Leading Economic Indicators In this week’s Data Diaries, let’s examine a few more leading economic indicators. Last week we looked at hiring demand to understand the state of the economy based on what industries […]
This post was originally featured in the August 27th, 2025 newsletter found here: INBOX INSIGHTS, August 27, 2025: Organizational Assessments, 2025 Hiring Demand by Industry The Organizational Readiness Assessment That Actually Works I want to tell you a story about one of my more spectacular failures. Years ago, I was tasked with rolling out a […]
This blog was originally featured in the August 20th, 2025 newsletter found here: INBOX INSIGHTS, August 20, 2025: Common Leadership Mistakes, AI Beauty Standards A Common Leadership Mistake Earlier this year, I watched a CEO confidently tell the company at the all-hands meeting that their AI strategy was “handled” because his IT director was “looking […]
This post was originally featured in the August 13th, 2025 newsletter found here: INBOX INSIGHTS, August 13, 2025: Why Soft Skills Aren’t Soft, AI and Jobs Why “Soft Skills” Aren’t Soft Here’s a story that perfectly illustrates a much bigger problem we need to talk about. We recently had an incident where a generative AI […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to write a book with generative AI by leveraging existing […]
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