This post was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring LLM to their existing CRM system. What should have […]
This post was originally featured in the July 23rd, 2025 newsletter: INBOX INSIGHTS, July 23, 2025: Using AI for KPIs, Which AI Models to Use Part 2 Using AI for KPIs A reader recently asked us: “How might you use AI in the process of evaluating KPI performance and next actions?” This is exactly the […]
This blog was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use AI Beefs: What’s Really Grinding Our Gears So there I was last week, sitting at my desk working on slides for our AI Kit course, and I thought, “You know […]
This post was originally featured in the June 18th newsletter found here: INBOX INSIGHTS, June 18, 2025: When AI-First Goes Wrong Part 4, Helping AI Read Text with Markdown How to Build AI Partnerships That Actually Work: Your Implementation Roadmap If you missed our analysis in Parts 1-3, catch up here. This week: your step-by-step roadmap […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize martech ROI from your existing technology using AI-powered “manuals on demand.” You will discover how targeted AI research can reveal unused features in your current software, transforming your existing tools into powerful solutions. You […]
Read More… from In-Ear Insights: How to Improve Martech ROI with Generative AI
This post was originally featured in the June 11th, 2025 newsletter found here: INBOX INSIGHTS, June 11, 2025: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI When AI-First Goes Spectacularly Wrong – Part 3 If you missed Part 2 on why smart companies keep making the same AI mistakes, you can find […]
This post was originally featured in the June 4th, 2024 newsletter found here: INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages When AI-First Goes Spectacularly Wrong – Part 2 If you missed Part 1 on Duolingo’s communication disaster, you can find it here. This week: why this pattern keeps repeating […]
INBOX INSIGHTS: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math (2025-06-25) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Organizational Behaviors That Separate AI Success Stories from AI Disasters If you’re just joining us, catch […]
Read More… from INBOX INSIGHTS, June 25, 2025: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math
This post was originally featured in the May 28th, 2025 newsletter found here: INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data When AI-First Goes Spectacularly Wrong: Part 1 Last week, we talked about why leading with fear doesn’t make you a leader. If you missed that issue, you can […]
This post was originally featured in the May 21, 2025 newsletter found here: INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators Leading With Fear Is Not Leadership I posted about this on LinkedIn this week, but it is worth repeating and expanding upon. You can read the post here Leaders, Do Better. If your goal is […]
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