an image that says "common leadership mistakes" with a red and black background and trust insights logo

Common Leadership Mistakes

This blog was originally featured in the August 20th, 2025 newsletter found here: INBOX INSIGHTS, August 20, 2025: Common Leadership Mistakes, AI Beauty Standards A Common Leadership Mistake Earlier this year, I watched a CEO confidently tell the company at the all-hands meeting that their AI strategy was “handled” because his IT director was “looking […]

Read More… from Common Leadership Mistakes

TSHAPED

T-Shaped Marketers

This blog was originally featured in the August 6th, 2025 newsletter found here: INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation Why Being a T-Shaped Person Matters More Than Ever Last week marked exactly 10 years since I started working with Chris. Ten years. Yikes, where does the time go? I remember being intimidated by pretty […]

Read More… from T-Shaped Marketers

AIBEEFS

AI Beefs

This blog was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use AI Beefs: What’s Really Grinding Our Gears So there I was last week, sitting at my desk working on slides for our AI Kit course, and I thought, “You know […]

Read More… from AI Beefs

so what gen AI for video title card

So What? Using Generative AI for Video Creation

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we show you how to use generative AI for video creation. You’ll learn a step-by-step process to take your video […]

Read More… from So What? Using Generative AI for Video Creation

So What Summer Makeover Series Podcast Bonus Content

So What? Summer Makeover Series: Podcast Bonus Content

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to create valuable podcast bonus content to monetize your show and […]

Read More… from So What? Summer Makeover Series: Podcast Bonus Content

INBOX INSIGHTS, June 25, 2025: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math

INBOX INSIGHTS: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math (2025-06-25) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Organizational Behaviors That Separate AI Success Stories from AI Disasters If you’re just joining us, catch […]

Read More… from INBOX INSIGHTS, June 25, 2025: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math

Strengthening Your Foundation

Strengthening Your Foundation

This post was originally featured in the May 14th, 2025 newsletter found here: INBOX INSIGHTS, May 14, 2025: Strengthening Your Foundation, Ethics in AI Strengthening Your Foundation I was taking a strength class over the weekend where the instructor kept emphasizing one key point: your foundation is always supporting you. For example, even when you […]

Read More… from Strengthening Your Foundation

So What How To Get Started With Generative AI Lead Scoring

So What? How To Get Started With Generative AI Lead Scoring

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about generative AI lead scoring and how to get started. […]

Read More… from So What? How To Get Started With Generative AI Lead Scoring

Marketing job market demand

Marketing Job Market Demand

This data was originally featured in the April 30th, 2025 Newsletter found here: INBOX INSIGHTS, April 30, 2025: AI Integration Strategy Part 4, Marketing Job Market Demand In this week’s Data Diaries, let’s take a look at the hiring demand for marketers and other industries, part of our regular check-in to see how things are […]

Read More… from Marketing Job Market Demand

So What Current Status of AI Image Generation

So What? Current Status of AI Image Generation

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the current state of AI image generation. You’ll discover […]

Read More… from So What? Current Status of AI Image Generation

Pin It on Pinterest