In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize martech ROI from your existing technology using AI-powered “manuals on demand.” You will discover how targeted AI research can reveal unused features in your current software, transforming your existing tools into powerful solutions. You […]
Read More… from In-Ear Insights: How to Improve Martech ROI with Generative AI
This post was originally featured in the June 11th, 2025 newsletter found here: INBOX INSIGHTS, June 11, 2025: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI When AI-First Goes Spectacularly Wrong – Part 3 If you missed Part 2 on why smart companies keep making the same AI mistakes, you can find […]
This post was originally featured in the June 4th, 2024 newsletter found here: INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages When AI-First Goes Spectacularly Wrong – Part 2 If you missed Part 1 on Duolingo’s communication disaster, you can find it here. This week: why this pattern keeps repeating […]
INBOX INSIGHTS: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math (2025-06-25) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Organizational Behaviors That Separate AI Success Stories from AI Disasters If you’re just joining us, catch […]
Read More… from INBOX INSIGHTS, June 25, 2025: When AI-First Goes Wrong Part 5, Why AI Can’t Do Math
This post was originally featured in the May 28th, 2025 newsletter found here: INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data When AI-First Goes Spectacularly Wrong: Part 1 Last week, we talked about why leading with fear doesn’t make you a leader. If you missed that issue, you can […]
This post was originally featured in the May 21, 2025 newsletter found here: INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators Leading With Fear Is Not Leadership I posted about this on LinkedIn this week, but it is worth repeating and expanding upon. You can read the post here Leaders, Do Better. If your goal is […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI as your sales copilot to boost […]
This post was originally featured in the May 14th, 2025 newsletter found here: INBOX INSIGHTS, May 14, 2025: Strengthening Your Foundation, Ethics in AI Strengthening Your Foundation I was taking a strength class over the weekend where the instructor kept emphasizing one key point: your foundation is always supporting you. For example, even when you […]
This post was originally featured in the May 7th, 2025 newsletter found here: INBOX INSIGHTS, May 7, 2025: AI Integration Strategy Part 5, Sustainability in AI Approaching AI Integration Strategically – Part 5: Now What? Putting It All Together A marketing director once told me she’d spent over $50,000 on AI tools but was “still […]
INBOX INSIGHTS: When AI-First Goes Wrong, Using AI on Your Dark Data (2025-05-28) :: View in browser 👉 Our Unofficial Guide to the LinkedIn Algorithm has just been updated with brand new information! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong: Part 1 Last week, we talked […]
Read More… from INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data
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