So What header image

So What? How to use AI for SEO

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? the team discusses the best way to use AI for your SEO tactics, as well as […]

Read More… from So What? How to use AI for SEO

Instant Insights The Beginners Generative AI Starter Kit 28

The Prompt Engineering Life Cycle

This data was originally featured in the April 17th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 17, 2024: THE PROMPT ENGINEERING LIFE CYCLE, USING ANALYTICS WITH AI This week, Chris asked if I could speak about how prompt engineering fits into the software development life cycle (SDLC). It’s an interesting question to tackle. This either […]

Read More… from The Prompt Engineering Life Cycle

Instant Insights The Beginners Generative AI Starter Kit 26

5P Framework Flexibility

This data was originally featured in the April 10th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 10, 2024: 5P FRAMEWORK FLEXIBILITY, MARKETING HIRING DATA Staring at the blank page before you, open up the dirty window… I don’t know about you, but where I live the sun is finally out and the weather is actually […]

Read More… from 5P Framework Flexibility

So What header image

So What? How to get started with Data Portability

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we go through the importance of data portability, assessing your vendor, and the set up process. […]

Read More… from So What? How to get started with Data Portability

Instant Insights The Beginners Generative AI Starter Kit 24

AI Data Governance

This data was originally featured in the April 3rd, 2024 newsletter found here: INBOX INSIGHTS, APRIL 4, 2024: AI DATA GOVERNANCE, GENERATIVE AI LANGUAGE TASKS HOW GOOD IS YOUR DATA GOVERNANCE? Last week, Harvard Business Review asked the question, “Is your company’s data ready for Generative AI?” Because I work with a variety of clients, […]

Read More… from AI Data Governance

Instant Insights The Beginners Generative AI Starter Kit 23

Generative AI Language Tasks

This data was originally featured in the April 3rd, 2024 newsletter found here: INBOX INSIGHTS, APRIL 4, 2024: AI DATA GOVERNANCE, GENERATIVE AI LANGUAGE TASKS In this week’s Data Diaries, let’s go over an important distinction about generative AI, large language models, and language tasks. One of the pieces of advice we regularly follow is […]

Read More… from Generative AI Language Tasks

Instant Insights The Beginners Generative AI Starter Kit 22

The 5P Framework

This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS THE 5P FRAMEWORK – WHERE IT BEGAN Last week I had the realization that a lot of us come to – just because I know something well doesn’t mean everyone […]

Read More… from The 5P Framework

In-Ear Insights Content Supply Chain Management

In-Ear Insights: Content Supply Chain Management

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss what the term “content supply chain” really means. You’ll learn whether this buzzword can improve your content creation process. Discover how to use both people and technology to create an efficient content workflow. Find out if the “content supply chain” delivers […]

Read More… from In-Ear Insights: Content Supply Chain Management

So What header image

So What? How to Identify Marketing Opportunities

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? Katie, Chris, and John walk through the best ways to use generative AI to find marketing […]

Read More… from So What? How to Identify Marketing Opportunities

Instant Insights The Beginners Generative AI Starter Kit 18

Ideal Customer Profiles

This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]

Read More… from Ideal Customer Profiles

Pin It on Pinterest