Instant Insights The Beginners Generative AI Starter Kit 20

Women’s History Month

This content was originally featured in the March 20th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 20, 2024: WOMEN’S HISTORY MONTH, GENERATIVE AI FOR JOB INTERVIEWS HIGHLIGHTING WOMEN FOR WOMEN’S HISTORY MONTH It’s Women’s History Month. We get really excited about it at the start of March, and then it drops off. We get busy […]

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Instant Insights The Beginners Generative AI Starter Kit 18

Ideal Customer Profiles

This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]

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Instant Insights The Beginners Generative AI Starter Kit 12

The Problem With Using Jargon – Part 1

This content was originally featured in the February 14th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 14, 2024: THE PROBLEM WITH JARGON, GA4 DIAGNOSTICS Jargon can make people feel less intelligent. Sometimes it’s weaponized to keep people down. Many who use it struggle to communicate without it. Being in business and tech, I run into […]

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Instant Insights The Beginners Generative AI Starter Kit 8

New Tech Doesn’t Solve Old Problems

This content was originally featured in the January 31, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 31, 2024: NEW TECH DOESN’T SOLVE OLD PROBLEMS, FACT CHECKING DATA NEW TECHNOLOGY DOESN’T SOLVE OLD PROBLEMS New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If […]

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Copy of Third Party LinkedIn 2

Embracing Failure: Why We Shy Away But Shouldn’t

This content was originally featured in the December 6th, 2023 newsletter found here: Embracing Failure A couple weeks ago, I started the conversation about how we only sort of talk about failure. And then I asked you to help me understand why we are so cagey about it. We are comfortable talking about failure at a […]

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INSTANT INSIGHTS HOW TO WRITE AN EFFECTIVE CHATGPT PROMPT 5

Starting over the right way

This content was originally featured in the March, 8 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-8-2023-starting-over-chatgpt-apps/ You know what really, really sucks? Starting over. Sometimes the best-laid plans really don’t work out and you have to scrap everything and rethink it all. That’s where I’m at with one of the aspects of the business. Heading into the […]

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What is marketing intelligence and how can it help your business 1 1

How do you decide when to hire an agency vs. freelancers?

How do you decide when to hire an agency vs. freelancers? A listener asked us about this topic on the In-Ear Insights Podcast, and we wanted to share our thoughts because it’s an interesting topic with many different answers. Is it a time gap or a skills gap? The reason you bring in any external […]

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WHAT SHOULD MY SALARY BE

{PODCAST} In-Ear Insights: What Should My Salary Be?

In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: “What should my salary be?” Learn the two different methods for determining how much compensation to ask for, and ways to handle salary negotiations in interviews. Key points from this episode: 1. The first step in determining […]

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{PODCAST} In-Ear Insights: The Value of Professional Certifications

{PODCAST} In-Ear Insights: The Value of Professional Certifications

In this week’s In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and LinkedIn Skill Tests worth? Do they help you get hired? What do hiring managers think of them? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see […]

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The Secret to Preventing Outdated Marketing Knowledge

The Secret to Preventing Outdated Marketing Knowledge

A friend and colleague filed a complaint with their university for teaching outdated course material about digital marketing, and for good reason. The materials they’re teaching are horrendously, hilariously out of date. Here are just a couple of snippets from the course currently being taught to students in mid-2020. On SEO: This advice is horrendously […]

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