This data was originally featured in the June 5th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 5, 2024: ROOT OF THE PROBLEM, GENERATIVE AI DATA Over the weekend, I noticed that I had poison ivy growing within my hydrangeas. I wanted it gone. I’m allergic to poison ivy and being an invasive plant, it spreads […]
This data was originally featured in the June 5th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 5, 2024: ROOT OF THE PROBLEM, GENERATIVE AI DATA In this week’s Data Diaries, a bit of a reminder when it comes to generative AI. Right now, as business folks work on becoming proficient at generative AI, the quality […]
This data was originally featured in the May 15th, 2024 newsletter found here: INBOX INSIGHTS, MAY 15, 2024: FINDING YOUR WHY, MARKETING HIRING SLUMP CONTINUES FINDING YOUR “WHY” AND MANAGING EXPECTATIONS Expectations are a funny thing. The ones we put on ourselves, and the ones that others put on us. It’s easy to fall into […]
This data was originally featured in the May 15th, 2024 newsletter found here: INBOX INSIGHTS, MAY 15, 2024: FINDING YOUR WHY, MARKETING HIRING SLUMP CONTINUES In this week’s Data Diaries, by request from our friend Matt, we’re freshening up our employment data. Let’s take a look at open job positions to see how the economy […]
This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS In this week’s Data Diaries, let’s discuss generative AI hallucination, especially in the context of large language models. What is it? Why do tools like ChatGPT hallucinate? To answer this question, we need […]
This content was originally featured in the May 1st, 2024 newsletter found here: INBOX INSIGHTS, MAY 1, 2024: AI ETHICS, MODEL TUNING HELPFUL, HONEST, HARMLESS Are you using Generative AI? That sounds like the start of a sales pitch, doesn’t it? It’s not. I promise. I genuinely want to know if you’re using Generative AI. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? the team discusses the best way to use AI for your SEO tactics, as well as […]
This data was originally featured in the April 17th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 17, 2024: THE PROMPT ENGINEERING LIFE CYCLE, USING ANALYTICS WITH AI This week, Chris asked if I could speak about how prompt engineering fits into the software development life cycle (SDLC). It’s an interesting question to tackle. This either […]
This data was originally featured in the April 10th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 10, 2024: 5P FRAMEWORK FLEXIBILITY, MARKETING HIRING DATA Staring at the blank page before you, open up the dirty window… I don’t know about you, but where I live the sun is finally out and the weather is actually […]
This data was originally featured in the April 10th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 10, 2024: 5P FRAMEWORK FLEXIBILITY, MARKETING HIRING DATA In this week’s Data Diaries, let’s revisit employment and hiring data in marketing. One of my favorite data sources to understand what’s happening in marketing hiring is Indeed.com’s open positions data […]
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