This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Human-AI Partnership: Unlocking Marketing Magic in a Data-Driven World In the last couple of weeks, we’ve discussed the various ways in which the […]
Read More… from Building Powerful ICPs with Generative AI – Final Summary
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Mentor GPT: Because Everyone Deserves a Safe Space In the fast-paced, ever-evolving world of marketing, and Generative AI, having a trusted mentor can […]
Read More… from Building Powerful ICPs with Generative AI – Part 3
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch it on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI for content personalization to […]
Read More… from So What? Generative AI for Content Personalization
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Internal Vs. External: Why Your Team Needs More Than One ICP Last time, we discussed the external ICP. Now we’re jumping into the internal […]
Read More… from Building Powerful ICPs with Generative AI: Part 2
INBOX INSIGHTS: Business Continuity Planning, Marketing Hiring Demand (9/4) :: View in browser 👉 Download our newly updated Generative AI Power Pack of Cheat Sheets Three Must Haves for a Business Continuity Plan (BCP) Let me paint a picture for you: it’s Monday morning, and your CRM just crashed. No customer data, no leads, no […]
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Remember that time you poured your heart and soul into a marketing campaign, only for it to fall short when it launched? Yeah, me […]
Read More… from Building Powerful ICPs with Generative AI: Part 1
This post was originally featured in the August 21, 2024 newsletter found here: INBOX INSIGHTS, August 21, 2024: Internal and External Audiences, Instagram for Influencers How to Balance Internal and External Audiences When we think about our audience, we double down on the people outside our organization. We look at our buyers’ journey, we analyze […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn how to use your ICP, your ideal customer profile, to realign your service pages for […]
Read More… from So What? Using Your ICP to Align Your Services
This data was originally featured in the August 14th, 2024 newsletter found here: INBOX INSIGHTS, August 14, 2024: Human Connection in Marketing, Instagram for Brands 👉 Register for our upcoming free webinar, Generative AI for Hospitality! The Power of Human Connection in Marketing Over this past weekend, I volunteered some time at the info booth for […]
This data was originally featured in the 8/7/2024 newsletter found here: INBOX INSIGHTS, August 7, 2024: Generative AI All or Nothing, Unstructured Data Analysis with AI Is Generative AI All or Nothing? Chris asked me about how to convince someone that they should use generative AI. In last week’s newsletter, I wrote about how process […]
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