What is First Party Data Second Party Data and Third Party Data 2

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love predicting traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to […]

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What is First Party Data Second Party Data and Third Party Data 4

Attribution Part 1: Why light up the dark data around attribution?

Modern sales and marketing have brought us the concept of attribution – the process of answering “what activities are the best at bringing us sales?” We ask because we have a problem: a limited amount of funds to spend acquiring customers. By tracking the path from prospect to customer can we get enough data to […]

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The unaware audience 22

New Research: Social Media Influencer Benchmarks for Instagram, Facebook, and Twitter

For our one-year anniversary, we contemplated many ways to celebrate. Cake. Self-indulgent blog posts filled with navel gazing. Office party. All the things companies normally do to celebrate a milestone. The catch is, of course, that these things matter to no one except the people who work at the company. So instead, we made useful […]

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The unaware audience 12

How Much Do Hashtags Matter on Facebook and Instagram?

One of the perennial questions asked by social media marketers is, how much do hashtags matter? Should we use them? How many? After all, we’ve all see Instagram posts that are #unreadable #because #of #how #many #hashtags #are #crammed #into #the #post. Is this effective? The first question we have to ask is, what’s the […]

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The unaware audience 3

Marketing Insights Q&A: Top Data Challenges for Marketers

We’re asked: What do you see as the top data challenges facing marketers in the next couple of years? Let’s start with “prediction” because marketers love predictions. In late 2018 and early 2019, marketers are all about the new trends for the year. However, because the rate of technological change is continually accelerating that a […]

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The unaware audience 4 1

{PODCAST} In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018

In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is […]

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The unaware audience 6

Marketing Insights: How to use YouTube for Organic Marketing

YouTube is a search engine The thing a lot of marketers get wrong about YouTube is thinking that it’s only a video sharing platform, or even that it’s a social media platform. It’s not. YouTube is a search engine. Many people search YouTube for “how do I?” and if you are in a business where […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 1

Top 10 Marketing News Stories of 2018

Let me throw a number at you: 91,571,368. As of last count on December 20, 2018, that was the number of news articles from credible sources (as judged by Google News) published in 2018. 91,571,368. That is an enormous amount of content. To put it in context, that’s more than: a quarter million news stories […]

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Are you using your demographic data 24

Marketing Insights Q&A: How To Do A Social Media Audit

How do you do a proper social media audit? There are a lot of steps to a properly done, well constructed social media audit. However, the function of a social media audit is simple. The purpose is to find out what’s working with your social media programs so you can continually improve. The components of […]

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Marketing Insights Q&A: How to build a strategy for AI?

As part of the “Win with AI” summit I attended recently, we want to talk about creating an AI strategy. How do you how do you put together a strategy for introducing artificial intelligence? Full disclosure, I have an IBM champion and my company Trust Insights is a registered IBM Business Partner. Any purchases you make […]

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