Instagram TV: The Latest Research into 2020 IGTV Stats

Instagram TV: The Latest Research into 2020 IGTV Stats

Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of video content exist for the platform. The question marketers […]

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marketing without data

Marketing Insights Q&A: Marketing without Data

Can your marketing be effective without data? Yes, absolutely. Marketing has been around for hundreds of years. Modern marketing certainly has been around for decades. Technically, marketing started when the first store was invented, when a merchant was shouting out his wares to the passers-by. Marketing has functioned without data analysis capabilities for a very […]

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Taking Events Virtual Blog Post Header

Top 5 Problems in Taking Events Virtual

With the cancellation of nearly all live events the difference of in person versus virtual is felt by everyone who tries to put on, be part of, or attend a show. What are the top 5 problems in taking events virtual? As a cynical New Englander wanting to complain about “Why Virtual Events Suck” I’m […]

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marketing intelligence

What is Marketing Intelligence?

This article first appeared here: https://marketing.toolbox.com/articles/what-is-marketing-intelligence-definition-best-practices-use-cases-and-tools What is Marketing Intelligence? Marketing intelligence is defined as any actionable and data-oriented information that can be used to build an effective marketing strategy. This means data about your customers, your efforts, and your competitors that will help you make informed decisions around the pillars of marketing: product, price, […]

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Email Marketing Strategy and Insights_ Your Email List Has Decayed 25% in 7 Weeks

Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks

Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 43

{PODCAST} In-Ear Insights: Finding Product Market Fit

In this episode, Katie and Chris discuss finding product market fit in turbulent economic conditions. How do you determine what constitutes a need versus a want? What are the pain points of a target customer? Listen in for useful tips about finding product-market fit and some key proof points for your product marketing. Listen to […]

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How Many People Watch Instagram Stories Daily_ The Latest Research

How Many People Watch Instagram Stories Daily? The Latest Research

How many people watch Instagram stories daily? Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about the Stories format: Why Instagram Stories? From Facebook’s perspective, the Stories format […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 49

{PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas

In this week’s In-Ear Insights, Katie and Chris answer a mailbag question from Denise: “My question is about UX copywriting. Other than using a service like “crystalknows.com,” how do I know which words and phrases influence a specific buyer persona? Which words or CTAs influence a 35-year-old CTO male who makes craft beers on the […]

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What is First Party Data Second Party Data and Third Party Data 24

{PODCAST} In-Ear Insights: Quarterly Review and Planning

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s episode comes with two visuals so you can follow along with […]

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What is First Party Data Second Party Data and Third Party Data 19

Fun with Forecasting: Cheese of the Week Predictive Analytics

Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance from today (4 June 2019) to show when audiences […]

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