What is First Party Data Second Party Data and Third Party Data 24

{PODCAST} In-Ear Insights: Quarterly Review and Planning

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s episode comes with two visuals so you can follow along with […]

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What is First Party Data Second Party Data and Third Party Data 19

Fun with Forecasting: Cheese of the Week Predictive Analytics

Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance from today (4 June 2019) to show when audiences […]

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What is First Party Data Second Party Data and Third Party Data 2

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love predicting traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to […]

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What is First Party Data Second Party Data and Third Party Data 4

Attribution Part 1: Why light up the dark data around attribution?

Modern sales and marketing have brought us the concept of attribution – the process of answering “what activities are the best at bringing us sales?” We ask because we have a problem: a limited amount of funds to spend acquiring customers. By tracking the path from prospect to customer can we get enough data to […]

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The unaware audience 22

New Research: Social Media Influencer Benchmarks for Instagram, Facebook, and Twitter

For our one-year anniversary, we contemplated many ways to celebrate. Cake. Self-indulgent blog posts filled with navel gazing. Office party. All the things companies normally do to celebrate a milestone. The catch is, of course, that these things matter to no one except the people who work at the company. So instead, we made useful […]

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The unaware audience 12

How Much Do Hashtags Matter on Facebook and Instagram?

One of the perennial questions asked by social media marketers is, how much do hashtags matter? Should we use them? How many? After all, we’ve all see Instagram posts that are #unreadable #because #of #how #many #hashtags #are #crammed #into #the #post. Is this effective? The first question we have to ask is, what’s the […]

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The unaware audience 3

Marketing Insights Q&A: Top Data Challenges for Marketers

We’re asked: What do you see as the top data challenges facing marketers in the next couple of years? Let’s start with “prediction” because marketers love predictions. In late 2018 and early 2019, marketers are all about the new trends for the year. However, because the rate of technological change is continually accelerating that a […]

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The unaware audience 4 1

{PODCAST} In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018

In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is […]

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The unaware audience 6

Marketing Insights: How to use YouTube for Organic Marketing

YouTube is a search engine The thing a lot of marketers get wrong about YouTube is thinking that it’s only a video sharing platform, or even that it’s a social media platform. It’s not. YouTube is a search engine. Many people search YouTube for “how do I?” and if you are in a business where […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 1

Top 10 Marketing News Stories of 2018

Let me throw a number at you: 91,571,368. As of last count on December 20, 2018, that was the number of news articles from credible sources (as judged by Google News) published in 2018. 91,571,368. That is an enormous amount of content. To put it in context, that’s more than: a quarter million news stories […]

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