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DIAGNOSTIC REPORTS OF GA4 HEALTH, PART 4 OF 4

Posted on March 12, 2024 by Kelsey Richard

As we covered recently on the Trust Insights livestream, Google Analytics 4 can be a bit cumbersome to use. So starting this week, I’ll be sharing a four part series on diagnostic analytics for GA4, to understand whether or not your GA4 is working correctly. It’s important to note that we won’t be examining GA4 for […]

So What? Updating your Media Kit

Posted on March 8, 2024 by Kelsey Richard

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? Updating your media kit! We’ll discuss the basics of a media kit, why they’re important, the […]

The Problem With Using Jargon – Part 2

Posted on March 7, 2024 by Kelsey Richard

Last week, I outlined why being too heavily reliant on jargon can be problematic. To recap: You can alienate your audience You create barriers to understanding You are reducing engagement You are negatively affecting brand trust You can read the whole post here So, how do we fix this problem? FOR JARGON USERS: If you’re […]

In-Ear Insights: Generative AI And Lead Generation

Posted on by cspenn

In this week’s In-Ear Insights, Katie and Chris examine the use of generative AI and lead generation. How do you use generative AI to improve lead generation? How do you build an ideal customer profile with generative AI? Tune in for step by step details! Watch the video here: Can’t see anything? Watch it on […]

DIAGNOSTIC REPORTS OF GA4 HEALTH, PART 3 OF 4

Posted on March 5, 2024 by Kelsey Richard

So What? Setting up Matomo Analytics in 2024

Posted on March 1, 2024 by Kelsey Richard

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss Matomo Analytics system as a GA alternative, setting it up, and what data you’ll […]

The Problem With Using Jargon – Part 1

Posted on February 29, 2024 by Kelsey Richard

This content was originally featured in the February 14th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 14, 2024: THE PROBLEM WITH JARGON, GA4 DIAGNOSTICS Jargon can make people feel less intelligent. Sometimes it’s weaponized to keep people down. Many who use it struggle to communicate without it. Being in business and tech, I run into […]