So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team demonstrates how to configure Google Analytics and Cloudflare to monitor machine traffic. Gaining total clarity over your actual […]
Read More… from So What? Setting Up AI Bot Tracking in Google Analytics
Your Expertise Is Already a Product. You Just Haven’t Packaged It Yet. Here’s the thing. If you run a consultancy, an agency, or really any knowledge-based business, you have been building products for years. You just didn’t package them as products. You packaged them as “deliverables” inside a consulting engagement and moved on to the […]
INBOX INSIGHTS: What People-First Actually Means, Responsible AI Part 1 (2026-07-08) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What People-First Actually Means Last week I wrote a LinkedIn post about something called “AI psychosis,” and Chris and I […]
Read More… from INBOX INSIGHTS: What People-First Actually Means, Responsible AI Part 1 (2026-07-08)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the growing tension between businesses and software vendors, sparked by recent privacy policy changes at major platforms, and the fundamentals of AI data sovereignty. You will discover how to spot risky service rules before they impact your daily work. You will […]
Read More… from In-Ear Insights: What is AI Data Sovereignty?
In this week’s Data Dairies, we move onto the fourth and final part of the AI digital clone series. Last time, we obtained the final output of my thinking catalog, the top 20 ways I solve problems. That’s useful and helpful by itself, but now we need to make it useful and operational. Remember that […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John break down the actual data and frameworks required to track your brand inside large language models. […]
INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Activity Is Not Performance If your CFO can’t see your AI work in a number she already cares about, you […]
Read More… from INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the emerging phenomenon of AI psychosis. You’ll discover how interacting with large language models can impact your mental health and perception of reality. You’ll learn to identify the five specific themes of AI-driven delusions that affect users today. You’ll uncover the […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we uncover the top five ways to leverage artificial intelligence for extracting hidden corporate strategies from open roles. Mastering job […]
Read More… from So What? Top 5 Use Cases of Job Descriptions for Business Intelligence
The Most Important Audience You’re Completely Ignoring About seven years ago, Chris and I sat down and tried to work through an idea that was bugging us. We’d been thinking about audience segmentation — B2B, B2C, the usual suspects — and we kept coming back to this thing that didn’t have a name yet. There […]
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