In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to measure AI proficiency impact beyond speed. You’ll discover why quality matters more than volume when AI accelerates work. You’ll learn a six‑level framework that lets you map your AI skill growth. You’ll see practical steps to protect your role […]
Read More… from In-Ear Insights: Measuring and Improving AI Proficiency
This post was originally featured in our December 17th, 2025 newsletter found here:INBOX INSIGHTS, December 17, 2025: What We Learned About AI, Humanity at Risk Your humanity is at risk. Quite a bold statement to wrap up the last Trust Insights newsletter of 2025. But it’s a statement that I stand behind. Your humanity is […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! You’ll discover the method to determine if your brand faces a GEO problem by examining search data. This investigation reveals connections between content […]
There is no shortage of change management models. A quick search returns dozens of them, each with its own acronym, diagram, and book deal. The most popular ones — ADKAR, Kotter’s 8 Steps, Lewin’s Unfreeze-Change-Refreeze — have been taught in business schools and deployed in enterprises for decades. They’re well-researched, widely adopted, and genuinely useful. […]
Read More… from 5P Framework by Trust Insights vs Other Change Management Models
INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 (2026-03-04) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why We Rebuilt the 7D Product Marketing Launch Framework for the AI Era Everyone’s using generative AI to launch […]
Read More… from INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 (2026-03-04)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the AI wars, switching AI, and why relying on a single AI vendor can jeopardize your business continuity. You’ll discover how to build an abstraction layer that lets you swap models without rebuilding your workflows and see practical no‑code tools and […]
Read More… from In-Ear Insights: Switching AI Providers, Backup AI Capabilities
This post was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases Why Everyone Hates the CEO I recently spent some time reading through a compilation of anonymous employee feedback from Reddit regarding CEOs at large, global companies. It was… […]
INBOX INSIGHTS: Planning Without Doing, Citizen Analyst Part 3 (2026-02-25) :: View in browser Two things to try out this week: 1. Got a stuck AI project? Try our free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by AI? Try our free AI […]
Read More… from INBOX INSIGHTS: Planning Without Doing, Citizen Analyst Part 3 (2026-02-25)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why most Q1 plans stall and how hidden fear holds teams back. You’ll learn simple ways to turn a big roadmap into tiny actions you can start. You’ll discover how generative AI can suggest low‑risk steps that keep momentum without a […]
Read More… from In-Ear Insights: How to Turn Plans into Results
This data was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases In this week’s Data Diaries, let’s talk about using generative AI to make smart end-of-year budget decisions. As we head towards the end of the year, one of […]
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