by cspenn | Oct 26, 2018 | artificial intelligence, data science, machine learning, marketing, marketing technology
A question I’m asked almost daily now is, “what are the best resources for getting started with data science, machine learning, and AI, especially for marketers?” This list will be updated from time to time as new resources become available, but the basics should...
by Katie Robbert | Jul 27, 2018 | analytics, artificial intelligence, data science, machine learning, Marketing Insights, social media
Marketing Insights Q&A: How will AI change social media management in the next two to five years? We have no way of knowing exactly what’s going to happen in the next two to five years in AI. We had no idea in 2015, that shortly thereafter, in less than 18...
by Katie Robbert | Jul 13, 2018 | automation, data science, machine learning, marketing, social media
Marketers have so much on their plates these days. They are expected to be a jack-of-all-trades and an expert at all things. You can’t fix how big your workload is but you can find ways to make your job a little easier. What would you do with your time if you...
by Katie Robbert | Jun 29, 2018 | analytics, artificial intelligence, data science, machine learning, predictive
Predictive analytics is a hot topic. We spend a lot of time talking about how beneficial predictive analytics can be to our business decisions but we also need to acknowledge that there are a few things that can go wrong. Predictive analytics is based on mathematics,...
by cspenn | Jun 5, 2018 | analytics, machine learning, marketing, Marketing Insights, predictive
Who loves cheese? Lots of people love cheese. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance from today (5 June 2018) to show when audiences in...
by cspenn | May 10, 2018 | artificial intelligence, events, machine learning
Our presentation from the NEXT10X Conference 2018 is below, in both video and PDF format. (click to download, 4.4 MB) Can’t see anything? Watch it on YouTube here. Just the slides: Interested in a predictive forecast of your own? Order one now:...