machine learning Archives - Page 2 of 4 - Trust Insights Marketing Data & Analytics Consulting

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

by cspenn | Apr 12, 2019 | analytics, artificial intelligence, content, data science, machine learning, marketing, Marketing Insights, marketing technology, predictive, predictive analytics

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...

Marketing to Machines: the B2M segment

by Katie Robbert | Mar 22, 2019 | artificial intelligence, machine learning, marketing

As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving. Your marketing plans involve methods to engage with people on different platforms, build brand awareness, and...

{PODCAST} In-Ear Insights: What Jobs Will AI Take?

by cspenn | Feb 13, 2019 | artificial intelligence, careers, machine learning

In this episode of In-Ear Insights, we’re featuring some interviews that Trust Insights team members have done recently on podcasts, live video, and broadcasts. Today’s show features a half hour conversation with Christopher Penn and the B Squared Media...

Winning with AI: Drones and IBM Watson Visual Recognition

by cspenn | Dec 6, 2018 | artificial intelligence, digital transformation, drones, machine learning, video

Artificial intelligence is a powerful tool, but until recently, has required substantial technical expertise even for a proof of concept. Drone technology has equally been either cheap but unreliable or very expensive and required significant training. In this video,...

{PODCAST} In-Ear Insights: AI for Digital Marketing Leaders

by cspenn | Dec 5, 2018 | artificial intelligence, data science, machine learning, marketing

In this episode, listen to co-founder Christopher Penn’s keynote address to the FUSE Digital Marketing Summit, an elite, invitation-only event for CMOs and top marketing leaders. Hear what leaders heard about adapting their organizations for AI, learning...

{PODCAST} In-Ear Insights: AI and Analytics

by cspenn | Nov 28, 2018 | analytics, artificial intelligence, machine learning, marketing, podcast

In this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there’s...