machine learning Archives - Page 2 of 3

Marketing Insights Q&A: How will AI change social media?

by Katie Robbert | Jul 27, 2018 | analytics, artificial intelligence, data science, machine learning, Marketing Insights, social media

Marketing Insights Q&A: How will AI change social media management in the next two to five years? We have no way of knowing exactly what’s going to happen in the next two to five years in AI. We had no idea in 2015, that shortly thereafter, in less than 18...

Marketing automation using R Studio: part 1

by Katie Robbert | Jul 13, 2018 | automation, data science, machine learning, marketing, social media

Marketers have so much on their plates these days. They are expected to be a jack-of-all-trades and an expert at all things. You can’t fix how big your workload is but you can find ways to make your job a little easier. What would you do with your time if you...

Issues with Predictive Analytics

by Katie Robbert | Jun 29, 2018 | analytics, artificial intelligence, data science, machine learning, predictive

Predictive analytics is a hot topic. We spend a lot of time talking about how beneficial predictive analytics can be to our business decisions but we also need to acknowledge that there are a few things that can go wrong. Predictive analytics is based on mathematics,...

Fun with Forecasting: Cheese of the Week Predictive Analytics

by cspenn | Jun 5, 2018 | analytics, machine learning, marketing, Marketing Insights, predictive

Who loves cheese? Lots of people love cheese. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance from today (5 June 2018) to show when audiences in...

How AI Will Change Marketing Forever @ Next10X Conference

by cspenn | May 10, 2018 | artificial intelligence, events, machine learning

Our presentation from the NEXT10X Conference 2018 is below, in both video and PDF format. (click to download, 4.4 MB) Can’t see anything? Watch it on YouTube here. Just the slides: Interested in a predictive forecast of your own? Order one now:...

Understanding Employee Sentiment at Scale With Machine Learning

by cspenn | Apr 12, 2018 | machine learning, natural language processing, text mining

Are you drowning in reviews? If you’re a business that has reviews on sites like TripAdvisor, Yelp, Glassdoor, the answer is yes. You’ve got reviews and people are leaving their opinions – very, very blunt, honest feedback about your business. The...