INBOX INSIGHTS, May 15, 2024: Finding Your Why, Marketing Hiring Slump Continues

INBOX INSIGHTS: Finding Your Why, Marketing Hiring Slump Continues (5/15) :: View in browser 👉 Catch the replay of last week’s webinar, Generative AI for Associations! Finding Your “Why” and Managing Expectations Expectations are a funny thing. The ones we put on ourselves, and the ones that others put on us. It’s easy to fall […]

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INBOX INSIGHTS, May 8, 2024: Being Data-Driven, AI Hallucinations

INBOX INSIGHTS: Being Data-Driven, AI Hallucinations (5/8) :: View in browser 👉 Catch the replay of yesterday’s webinar, Generative AI for Professional Associations! Do I Still Need to Be Data-Driven? Why are we obsessed with being data-driven? Does it matter? Does it actually give us a competitive advantage? Where does AI fit in? Being “data-driven” […]

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INBOX INSIGHTS, May 1, 2024: AI Ethics, Model Tuning

INBOX INSIGHTS: AI Ethics, Model Tuning (5/1) :: View in browser 👉 Register for our upcoming webinar, Generative AI for Professional Associations! Helpful, Honest, Harmless Are you using Generative AI? That sounds like the start of a sales pitch, doesn’t it? It’s not. I promise. I genuinely want to know if you’re using Generative AI. […]

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INBOX INSIGHTS, April 24, 2024: Downside of Shortcuts, AI Use Case Identification

INBOX INSIGHTS: Downside of Shortcuts, AI Use Case Identification (4/24) :: View in browser 👉 Catch the replay of yesterday’s webinar, Generative AI for Agencies! The Downside of Short Cuts There are no short cuts in life. That’s a lie. There are plenty of short cuts. The question a short cut raises when presented is […]

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INBOX INSIGHTS, April 17, 2024: The Prompt Engineering Life Cycle, Using Analytics with AI

INBOX INSIGHTS: The Prompt Engineering Life Cycle, Using Analytics with AI (4/17) :: View in browser 👉 How to Assess Your AI Readiness: 5 Considerations for Businesses is now available to watch! Prompt Engineering Life Cycle This week, Chris asked if I could speak about how prompt engineering fits into the software development life cycle […]

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INBOX INSIGHTS, April 10, 2024: 5P Framework Flexibility, Marketing Hiring Data

INBOX INSIGHTS: 5P Framework Flexibility, Marketing Hiring Data (4/10) :: View in browser 👉 Check out the new PARE power AI questions framework, no strings attached Making the 5P Framework More Flexible Staring at the blank page before you, open up the dirty window… I don’t know about you, but where I live the sun […]

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INBOX INSIGHTS, April 4, 2024: AI Data Governance, Generative AI Language Tasks

INBOX INSIGHTS: AI Data Governance, Generative AI Language Tasks (4/3) :: View in browser 👉 Missed our Intro to Generative AI webinar last week? Catch the replay here! How Good Is Your Data Governance? Last week, Harvard Business Review asked the question, “Is your company’s data ready for Generative AI?” Because I work with a […]

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INBOX INSIGHTS, March 27, 2024: The 5P Framework, AI Content Gap Analysis

INBOX INSIGHTS: The 5P Framework, AI Content Gap Analysis (3/27) :: View in browser 👉 Missed our Intro to Generative AI webinar last week? Catch the replay here! The 5P Framework – Where It Began Last week I had the realization that a lot of us come to – just because I know something well […]

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Instant Insights The Beginners Generative AI Starter Kit 18

Ideal Customer Profiles

This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]

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INBOX INSIGHTS, March 20, 2024: Women’s History Month, Generative AI for Job Interviews

INBOX INSIGHTS: Women’s History Month, Generative AI for Job Interviews (3/20) :: View in browser 👉 Missed our Intro to Generative AI webinar yesterday? Catch the replay here! Highlighting Women For Women’s History Month It’s Women’s History Month. We get really excited about it at the start of March, and then it drops off. We […]

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