Stop Chasing Use Cases Two weeks ago, I wrote about the strategy/execution gap, especially use cases. Last week, I wrote about why most AI projects start in the wrong place — at the tool, instead of at Purpose. Today, I want to talk about the single most common form of “execution” that isn’t really execution […]
INBOX INSIGHTS: Did I Write This Post, Responsible AI Part 4 (2026-07-29) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 AI Disclosures: Did I Write This Post? Last week I wrote about how you don’t know what AI is […]
Read More… from INBOX INSIGHTS: Did I Write This Post, Responsible AI Part 4 (2026-07-29)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the flaws behind AI detection tools and how creators can protect their reputation while using generative writing assistants. You’ll discover why these detection tools misread human writing and how to stop false accusations from damaging your reputation. You’ll learn simple steps […]
Read More… from In-Ear Insights: The Problems With AI Detectors
In this week’s Data Diaries, let’s dig into the actual AI command line tools themselves. Last week, we covered the necessary installation systems to make them work, such as Homebrew and Chocolatey; be sure to review part 1 so you’re setup. Now that we’re ready, let’s start looking at some of the power tools I […]
You’re Starting in the Wrong Place Last week I wrote about the gap between having an AI strategy and actually doing anything with it. The response was a lot of variations on the same email: “Yes. This is us. Now what?” So let’s get into it. Let’s begin with the most common mistake I see. […]
INBOX INSIGHTS: You Don’t Know If You Don’t Ask, Responsible AI Part 3 (2026-07-22) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Don’t Know If You Don’t Ask Early in my career, I got labeled “problematic.” Not because […]
Read More… from INBOX INSIGHTS: You Don’t Know If You Don’t Ask, Responsible AI Part 3 (2026-07-22)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss “does AI belongs on your org chart?” You’ll discover why placing artificial intelligence on an organizational chart creates false accountability. You’ll learn how to separate data tasks from human judgment without sacrificing results. You’ll walk away with a clear framework for […]
Read More… from In-Ear Insights: Does AI Belong on the Org Chart?
In this week’s Data Diaries, let’s walk through a few of my favorite command line tools in a new series, something that we’ve discussed recently on the podcast and livestream. As a refresher, command line tools are terminal-based pieces of software that typically do specific functions or tasks. Every computer has a command line or terminal. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze AI visibility versus human search using actual website data to optimize your content strategy. Discovering […]
Read More… from So What? How to Analyze AI Visibility vs Human Search
The Strategy You Already Have Isn’t the Problem I want to share something I’ve been hearing on almost every client call for the last six months. It comes in different words, but it’s always the same conversation. Their AI strategy gaps. “We’ve been to the workshops. We had the leadership offsite. We hired a consultant […]
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