Category: organizational theory

GOOGLE SEARCH CONSOLE FOR MARKETERS 21

{PODCAST} In-Ear Insights: Marketing Planning for 2021

Posted on September 9, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle the task of planning your marketing strategy for 2021. For good or ill, companies are beginning to set marketing strategy and marketing objectives for the year ahead. In an age of complete uncertainty, how do we build a reasonable marketing plan for the year ahead? […]

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Are you using your demographic data 4

Fighting Dark Data with CEO Katie Robbert

Posted on April 10, 2018 by cspenn

What is dark data, and how do we combat it? In this episode of The Difference, the podcast of sister company Brain+Trust Partners, listen to Trust Insights CEO Katie Robbert as she discusses dark data, organizational theory, and how effectively managing the people creating the data is the fastest path to lighting up dark data. […]

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