Instant Insights The Beginners Generative AI Starter Kit 29

Finding Your Why

This data was originally featured in the May 15th, 2024 newsletter found here: INBOX INSIGHTS, MAY 15, 2024: FINDING YOUR WHY, MARKETING HIRING SLUMP CONTINUES FINDING YOUR “WHY” AND MANAGING EXPECTATIONS Expectations are a funny thing. The ones we put on ourselves, and the ones that others put on us. It’s easy to fall into […]

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AI Ethics

AI Ethics

This content was originally featured in the May 1st, 2024 newsletter found here: INBOX INSIGHTS, MAY 1, 2024: AI ETHICS, MODEL TUNING HELPFUL, HONEST, HARMLESS Are you using Generative AI? That sounds like the start of a sales pitch, doesn’t it? It’s not. I promise. I genuinely want to know if you’re using Generative AI. […]

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Instant Insights The Beginners Generative AI Starter Kit 26

5P Framework Flexibility

This data was originally featured in the April 10th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 10, 2024: 5P FRAMEWORK FLEXIBILITY, MARKETING HIRING DATA Staring at the blank page before you, open up the dirty window… I don’t know about you, but where I live the sun is finally out and the weather is actually […]

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Instant Insights The Beginners Generative AI Starter Kit 22

The 5P Framework

This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS THE 5P FRAMEWORK – WHERE IT BEGAN Last week I had the realization that a lot of us come to – just because I know something well doesn’t mean everyone […]

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Instant Insights The Beginners Generative AI Starter Kit 20

Women’s History Month

This content was originally featured in the March 20th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 20, 2024: WOMEN’S HISTORY MONTH, GENERATIVE AI FOR JOB INTERVIEWS HIGHLIGHTING WOMEN FOR WOMEN’S HISTORY MONTH It’s Women’s History Month. We get really excited about it at the start of March, and then it drops off. We get busy […]

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Instant Insights The Beginners Generative AI Starter Kit 18

Ideal Customer Profiles

This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]

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Instant Insights The Beginners Generative AI Starter Kit 16

User Stories Deep Dive

If you’re new to Trust Insights, welcome! User Stories are one of my favorite forms of communication. If you’re not new, thanks for returning. You already know that my love language is user stories. I realized, however, that I haven’t done a deep dive into why user stories are so effective. Well, buckle up, that […]

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Instant Insights The Beginners Generative AI Starter Kit 13

The Problem With Using Jargon – Part 2

Last week, I outlined why being too heavily reliant on jargon can be problematic. To recap: You can alienate your audience You create barriers to understanding You are reducing engagement You are negatively affecting brand trust You can read the whole post here So, how do we fix this problem? FOR JARGON USERS: If you’re […]

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Instant Insights The Beginners Generative AI Starter Kit 12

The Problem With Using Jargon – Part 1

This content was originally featured in the February 14th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 14, 2024: THE PROBLEM WITH JARGON, GA4 DIAGNOSTICS Jargon can make people feel less intelligent. Sometimes it’s weaponized to keep people down. Many who use it struggle to communicate without it. Being in business and tech, I run into […]

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Instant Insights The Beginners Generative AI Starter Kit 8

New Tech Doesn’t Solve Old Problems

This content was originally featured in the January 31, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 31, 2024: NEW TECH DOESN’T SOLVE OLD PROBLEMS, FACT CHECKING DATA NEW TECHNOLOGY DOESN’T SOLVE OLD PROBLEMS New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If […]

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